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If you thought you had a problem saying no to a new pair of shoes, 24,000 square feet of temptation just arrived in Brooklyn to make it even more difficult to deny your shoe habit.

DSW, an off-price, self-service shoe retailer, opened a new store at the Atlantic Terminal mall on July 25.

"This new store will offer more than 38,000 pairs of shoes and more than 900 styles and 165 name-brands and designers," said DSW spokesman Mike Levison in a statement.

The shoe warehouse claims to have the same, current styles found in department stores, but up to 50 percent below their regular retail prices. While 70 percent of the merchandise, including shoes, handbags and accessories are for women, there is a selection for men.

Debbie Ferree, executive vice president of merchandising for DSW, predicted some women’s shoe trends for fall 2004.

"If [a woman] wants to show off color this fall, patent [leather] and croco looks are a great way to do so while also highlighting sophistication," said Ferree. She also said women’s shoes inspired by the menswear look are a sexy must-have.

"But these are anything but old-time styles from your grandfather’s closet!" said Ferree. Look for shoes embellished with tweed, pinstripes, plaids and tassels.

With the recent storms, we’ve already started seeing the new trend in women’s boots: rubber for rainy days. Brooklyn ladies are splashing through puddles in cheerfully colorful, flowered, striped and geometric-patterned Wellingtons.

The new mall is located at Flatbush and Atlantic avenues adjacent to the Atlantic Avenue subway and LIRR hub. DSW is on the lower level. For store hours and more information, call (718) 789-6973 or visit www.dswshoe.com.

©2004 Community Newspaper Group