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With more than 170 stores worldwide, Danish furniture retailer Bo Concept has just opened its newest outpost on Front Street in DUMBO.

In-store design consultant Maiko Katayama believes customers will be drawn to the store because “People are looking for a new style to make their homes impressive.” With a wide variety of modern wares from the locker-like Volani wall cabinet to smaller accents like vases, pillows and bowls, Bo Concept has all the trappings to furnish the minimalist loft of your dreams.

According to store manager Elaine Lim, the $799 Zen Sleeper Sofa (pictured), a shape-shifting couch that is shown in purple on the floor, has been the most popular item in stock since the store opened on Dec. 23.

Although the area is not lacking in furniture and design stores, Katayama thinks that Bo Concept will stand out because of the high quality of the furniture and the customer’s option to have most pieces custom-made to their specifications.

“We use real woods — not laminates,” she says. “It’s more durable and beautiful, so it’s very different than any other furniture store.”

©2007 Community Newspaper Group