The current issue
Neighborhood Map
Bay Ridge
  • Bensonhurst, Dyker Heights
Brooklyn Heights
  • Downtown, DUMBO
Carroll Gardens
  • Cobble Hill, Red Hook, Boerum Hill
Fort Greene
  • Clinton Hill, Crown Heights
North Brooklyn
  • Williamsburg, Greenpoint, Bushwick
Park Slope
  • Prospect Heights, Windsor Terrace, Greenwood Heights
GO Brooklyn
Dining Guide
Where to GO
Events calendar
Classifieds
The Brooklyn Wire
Not Just Nets
Police Blotter
Perspective
Parenting
Politics
Transit
Podcasts
Brooklyn Cyclones
Merchant news
About The Paper
RSS Feeds
Upscale Lighting

It’s in the jeans

By Ariella Cohen
The Brooklyn Paper
Enlarge this image
Enlarge this image
Lucky Jeans is coming to Smith Street. These are the photos they sent to get us excited by their arrival.

Tools

Print this story
digg
del.icio.us

Lucky who?

The trendy clothier known for selling $200 jeans with the words “Lucky You” emblazoned on the fly will open its first Brooklyn store on Smith Street at the end of June, The Stoop has learned.

Ironically, Lucky will replace Vegas, a casino-themed bar near Dean Street.

Jezzica Lindkrantz, a spokeswoman for the upscale denim dealer, called the 132 Smith St. location an obvious choice, citing the brand’s “rock ’n’ roll roots.”

“Like a favorite pair of jeans, the new Lucky Brand Jeans store is a natural fit for Brooklyn’s individual style,” she said in a statement.

The incursion of the Vermont-based purveyor of costly, factory-frayed denims puts Smith Street on the same upscale retail map as Soho, the Flatiron District and the Upper East Side, where the company has built other locations.

But while Cobble Hill loyalists may grumble about sharing their “neighborhood jeans store” — as the brand calls its locations — with Upper East Siders, the shop certainly won’t be selling the priciest dungarees on the block.

The dubious distinction belongs to Watts on Smith, at DeGraw Street, where a pair of Paul Smith “Red Ear” men’s jeans can be had for $280, a Stoop snoop found.

Watts on Smith manager Glow Price said she wasn’t too worried about the competition from the high-end chain.

“Here, we get professional gentlemen,” she said. “They might try on a pair of Lucky Jeans, but the customers have the jeans they like and [they] are a little different than the Lucky brand [offerings].”

Rico Furniture

Makes you kinda pine for a Gap — though not too much.

©2007 The Brooklyn Paper

←Brooklyn Angle: Let’s hear it for good speaking
→Bay Ridge: Mayor Bloomberg may make Ridge commuters ferry happy

Reader Feedback

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.