All Brooklyn news
Neighborhood Map
Bay Ridge
  • Bensonhurst, Dyker Heights
Brooklyn Heights
  • Downtown, DUMBO
Carroll Gardens
  • Cobble Hill, Red Hook, Boerum Hill
Fort Greene
  • Clinton Hill, Crown Heights
North Brooklyn
  • Williamsburg, Greenpoint, Bushwick
Park Slope
  • Prospect Heights, Windsor Terrace, Greenwood Heights
GO Brooklyn
Dining Guide
Where to GO
Events calendar
Classifieds
The Brooklyn Wire
Not Just Nets
Police Blotter
Perspective
Parenting
Politics
Transit
Podcasts
Brooklyn Cyclones
Special sections
About The Paper
Mobile site
Twitter
Facebook
RSS Feeds

Never say diet

for The Brooklyn Paper

Before raw foods guru Jill Pettijohn opened her latest vegan cafe a block away from my apartment on Court Street in Cobble Hill, I had already heard about the transformative powers of her five day “nutritional cleanse.”

A brief write-up in New York Magazine last year said that Pettijohn’s $410 solid-food-free cleanse helped to kick-start Donna Karan’s 35-pound weight loss, and Pettijohn’s own literature touts her work with other svelte celebs like Tom Cruise, Nicole Kidman and Drew Barrymore.

At 5-foot-7 and 128 pounds, I’m not desperate to lose weight. For the most part, I’ve come to terms with my not-size-zero frame.

But a small part of me wants to get back to the 10 months that I was at my skinniest: following a break-up and a bout of food poisoning, I dropped to 118, and stayed there for nearly a year. Pettijohn’s cleanse is not designed specifically for weight loss — its goals are cleansing, detoxifying, rejuvenating and healing — but I figured that losing a few pounds as a side-effect of “detoxifying” would be a welcome occurrence.

I went to Jill’s Cafe, Pettijohn’s Court Street restaurant, to speak to her before I began my healing journey. She is a lithe woman with flowing white hair whose radiant skin makes her ageless. Clad in white linen, she quietly explained the fast to me in her lilting New Zealand accent. It would be a series of juices, six each day for five days to be punctuated by large glasses of water.

“Are you a coffee drinker?” she inquired. I’m a desperate caffeine addict and had a moment of fear that she would bar me from my morning salvation.

“One cup in the morning is OK,” she told me, “but try to switch to herbal tea after that.” We decided that I would begin her “Nutritional Cleanse” the following Monday.

I went to bed Sunday night alternatively scared and excited. When I woke up on Monday, I made my customary coffee — but this time black, without milk and sugar to interrupt the detoxifying powers of the juices. I retrieved my six tubs of juice from Pettijohn’s at around 8, and brought them home excitedly. I took out the first mixture: the “Daily Green.” (Each juice is labeled so you know the order in which you should be drinking them.)

The Daily Green looked like the August sludge that rings most stagnant bodies of water. I tried to ignore the aesthetic turn-off of the drink and reserve judgment until I poured it down my gullet. I lifted it to my lips and took a huge swallow of the thick mixture that tasted like pureed celery with a tinge of something more sinister and oceanic as an aftertaste.

In a word: inedible.

For the next hour, I tried to down smaller gulps, but my stomach rejected it. I ran to the bathroom at least twice, thinking I might lose my proverbial cookies. I even tried holding my nose, thinking that if I could somehow get past the taste, I could drink the whole thing quickly. That didn’t work either. I ended up dribbling the verdant mixture down the front of my shirt.

“Maybe I’ll have better luck with the next juice,” I thought.

“Cherry Lemonade,” that sounds pleasant but the viscous consistency and sour flavor made it equally unpalatable. I tried to sweeten it with Splenda, thinking I might be able to down it that way (even though the artificial sweetener would be completely against the rules).

But it still triggered my gag reflex.

It had only been three hours, and I was ready to call it a day. I made a plate of eggs and chucked the rest of the juices in the trash. I felt terribly guilty about cheating so quickly, but so kept up the illusion of continuing the fast for the next two days. I dutifully picked up my juices, hoping flavors like butternut squash or apple with fresh basil would taste better, but I couldn’t manage more than a sip of any of the juices before tossing them At one point I even looked to my boyfriend for a second opinion; he took a sniff of the “Daily Green” and wasn’t about to go any further.

“Wasting food is such a crime,” I thought. I’m sure there’s some new age Carroll Gardens matron who would take these juices off my hands in a second.

By Thursday, I was too busy with work to keep up the farce. Jill, a hands-on woman who seems to really care about her cleanse-ees, e-mailed me to ask me how I was doing with my juices.

“Thanks so much for checking in — everything is going well,” I replied.

And in a way, everything was going well. My inability to suffer in the name of losing weight made me realize that I’m finally content with my body. I’m unwilling to endure five days of misery just for a flat stomach. I’ll never experience the transcendence and clear skin that I do truly believe goes along with Pettijohn’s nutritional cleanse.

But I’ve found something better: renewed joy in food.

Jill Pettijohn’s five-day “Nutritional Cleanse” liquid diet is $410 and available through Jill’s Cafe (231 Court St. at Baltic Street in Cobble Hill). Jill’s Cafe accepts American Express, Discover, MasterCard and Visa. For more information, call (718) 797-0330 or visit www.jillscafe.com.

Reader Feedback

Rachel says:
I dont know what you are talking about.. I just did Jill's juice cleanse and it was the most amazing experience I ever had. You need patience and the true will to experience the cleanse. You seem to not have really wanted to do it or you would have stuck through what you thought was such a negative experience to only realize that the juices and soups were cleansing your system which leads to you feeling absolutely top of your game. Ive never received so many compliments in one setting on how I look, my skin is glowing, my energy levels are sky-high and most importantly, my work is sooooo focused. Writing a hatred article about Jill is just wrong.. she is an angel who only wants to do good for others thru her brilliant mastered talent of health and nutrition. Why would you lie to Jill when she called in to check on you and not be honest? What did you have to hide may I ask? Breathe Breathe Breatheeeeeeee!!! You should try it again and give it a chance.. then write a apology article. I DREAM of the DAILY GREEN!!!
Oct. 24, 2007, 11:31 am
stacey from carol gardens says:
im doing the cleanse right now... while i dont agree that the article above is a "hatred" artile towards jill personally- she spoke only highly of her actually, I do agree with rachel that the juices are very fresh tasting & on day two i already feel a little lighter. im having a great time, but jessica didnt have to if she wasnt ready for it. the purpose of the cleanse for each person varies- so the experience will too.
Dec. 16, 2008, 7:28 pm
Claire from Clinton Hill says:
The newish Cooler Cleanser is similar, and the juices are much more palatable. Plus, I think it's cheaper! The juices come via Fed Ex in a chilled container, or you can pick up. I think they come from Long Island City. I couldn't stick with Jill's, either.
April 14, 2011, 4:49 pm
Trish says:
I did the 3 day cleanse and it was very effective. I never once felt hungry and in fact had a hard time drinking all 6 as they were very filling.
I will say that some were not very pleasant taste wise, especially the green, and I had to hold my nose and drink it quickly in one go as sipping slowly was a worse way to to go but others liketh elemonade seemed to taste better after the fisrt one. If you stick with it it will be worth it.
Oct. 8, 2011, 9:15 am
Aime from Flatiron says:
I'm just coming to the end of Day 1 and I prepared for it by gorging on a hotdog, fries, milkshake and ice cream the night before - I know I know, so terrible..but I have a fear of never being able to eat solid foods again. Monday morning the last thing I was was hungry! Having done the cooler cleanse before, I expected Jill's green juice to be similar and bitter - but it wasn't as bad since I believe it has apple. It was on the oily side. The juices do feel refreshing and I am full don't know how I'm going to get through the last 2, although I am soooo looking forward to the Almond Milk because the one from the cooler cleanse is positively delicious!!
Jan. 23, 5:24 pm
Kate from Union Square says:
Was hoping to do some research before I committed to ordering Jill's cleanse, and after reading this article, I dismissed the author's comments entirely. Clearly, Jessica was not ready to go through a juice cleanse and doesn't sound like she's ever done one in her life before. Cleanses do require a commitment to the program and to yourself and not the tastiest. Also, how lame you lied to the poor woman about your experience! You should have just been honest about the program and perhaps she could have provided you with some insight. Overall this article: yawn and worth ignoring all together.
March 19, 4:32 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Links