Today’s news:

Trader Joe’s will open Sept. 26!

The Brooklyn Paper

Trader Joe’s, the quirky California-based supermarket chain where prices are low and the staff wears Hawaiian shirts, will open its long-awaited first Brooklyn store on Friday, Sept. 26, The Brooklyn Paper has learned.

The 9 am grand opening celebration in the landmark Independence Bank building at the corner of Atlantic Avenue and Court Street will feature giveaways, live music and an appearance from Brooklyn’s biggest retail booster, Borough President Markowitz.

But, alas, there won’t be any of the chain’s signature wine, Two-Buck Chuck. This location won’t be selling alcohol, a company spokesman said.

The lack of booze is no big problem for the faithful who were excited that they no longer have to trek to the mobbed Union Square location for frozen burritos and dirt-cheap granola.

“I love it,” said Nicholas Pecsok, a Bedford-Stuyvesant resident. “It’s good living on the cheap and it’s such a madhouse that it’s kind of fun to go and wrestle people for organic apple juice.”

Next week’s grand-opening event won’t be the first time that the Beep lent his support to the company. Last year, when Trader Joe’s announced its plans, Markowitz donned a Hawaiian shirt and led a parade from Borough Hall to the site.

Now that the store is on the verge of opening, the Beep is tasting success (and perhaps also a Trader Joe’s frozen pizza.)

“Trader Joe’s is unconventional, diverse and quirky — just like Brooklyn — and bringing one to our borough has been a dream since the day I took office as Borough President,” the food-loving Beep said in a statement.

According to the company’s announcement, the new store will feature the usual cedar-covered walls and Hawaiian-inspired elements, but also “celebrate the rich heritage of Brooklyn’s history” with some wall hangings co-created with the Brooklyn Historical Society.

The store has “obtained reproductions of the city’s key sites and incorporated these images into several hand-crafted murals [including] scenes of Coney Island, the Brooklyn Bridge, Ebbets Field and Downtown Brooklyn.”

“In addition, every sign including the shelf tags and chalkboards have been hand drawn to reflect the city’s old town market scene using old fonts and lithograph techniques,” the statement said.

But some shoppers will avoid the new store like the plague. They say you can put localized murals on a crowded, inconvenient market, but it’s still a crowded, inconvenient market.

“I honestly never go to the one in Manhattan anymore, because it’s so crowded,” said Clinton Hill foodie, Malika Gujarati. Plus, “I hate how the produce is pre-packaged” rather than separate so you can buy one avocado or grapefruit at a time.

Two Trees Management, the DUMBO development company, brought the grocer to Cobble Hill as part of a project that also included a controversial residential building next door. That building is almost finished.

Neighbors battled Two Trees, because the company wanted to exceed the height limit of the protected Cobble Hill historic district.

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Reader Feedback

al pankin from downtown says:
what good is a trader joe's without cheap booze? brooklyn always gets gyped.
Sept. 16, 2008, 4:06 pm
Gersh Kuntzman (Brooklyn Paper) says:
Al, we love ya, but let's keep the anti-Gypsy comments off our website, please.

GERSH KUNTZMAN
Editor
The Brooklyn Paper
Sept. 16, 2008, 5:12 pm
AG from PLG says:
Does anyone know if they are going to deliver to other parts of Brooklyn? Fingers crossed.
Sept. 16, 2008, 5:38 pm
Loisada from Lower East Side says:
I Hate Gypsies
Sept. 16, 2008, 9:30 pm
Kim from Clinton Hill says:
I think it's funny that they are representing Brooklyn by historic landmarks that are quickly disappearing. Astroland just closed and Coney Island will never be the same.
Sept. 17, 2008, 12:42 pm
TS from Brooklyn Heights says:
People, focus.
TRADER JOES IS COMING TO BROOKLYN. This is going to lower your cost of living. No more schlepping bags from Union Square. I must admit that I am overwhelmed with glee.
Sept. 18, 2008, 10:19 am
Michael from Prospect Heights says:
Indeed. Let's just celebrate and hope for/demand new locations.
Sept. 18, 2008, 4:50 pm
Bill from Cobble Hill says:
The article doesn't say that there is store parking available to the shoppers. Is this going to be another store that I can't shop at because I have to carry my groceries five miles to the parking spot that took me a half hour to find? It's simple, if there is no parking the store is a waste, if there is parking this opening is wonderful for the area and its residents.
Sept. 21, 2008, 1:13 pm
MG from Cobble Hill says:
Bill ... your comment is absolutely ridiculous ... By your logic ... any grocery store in any NYC neighborhood that doesn't have parking (e.g., keyfood) is similarly a waste ... I have no doubt that TJ has done its due diligence in knowing the market that it plans to serve and that they will in fact do very well with that market share. There are several thousand relatively high income consumers within easy walking distance that will support this store and justify it being where it is. Take a shopping cart and roll your groceries home!
Sept. 21, 2008, 2:05 pm
MG from Cobble Hill says:
Al ... I've shopped at TJ in New Jersey and Long Island ... Never even knew that carried booze ... So in sum ... there are lots of people out here that don't look for the booze or care whether it is there ... Brooklyn has not been gyped ... it's been cleaned up!
Sept. 21, 2008, 2:11 pm
MG from Cobble Hill says:
MG - Your comment that my comment was "absolutely ridiculous" is absurd. This store could have opened anywhere in Brooklyn where not only could the "several thousand relatively high income consumers within easy walking distance" but so could others as well. Don't tell me how good this is for Brooklyn when only the few privileged can be served. As for me rolling my shopping cart home, better watch out that I don't accidentally roll it into your Rolls.
Sept. 24, 2008, 12:07 am

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