Can you see it now?

The Brooklyn Paper

A newcomer to Brooklyn Heights wants the glowing red Verizon logo removed from the telecommunication building just across the Brooklyn Bridge, and is vowing to ramp up the fight just like the masses before him.

Canarsie man Richard Brown, who now spends significant time on the Brooklyn Heights Promenade with a new significant other, said he first noticed the “unsightly blemish” as he and his lady were enjoying a sunset a few weeks ago. And every evening since, the sign — located atop the 32-story building’s limestone monolith at 375 Pearl St. in Manhattan — has agitated him.

“Just because something’s legal doesn’t mean it should be done,” said Brown, whose “campaign” so far consists only of “rallying support,” though he may soon branch into T-shirts.

“We’ll just huff and puff for a while and see if something gets done,” added Brown, a car salesman who told The Brooklyn Paper about his crusade via fax.

Perhaps he is onto something — though he’s certainly not the first Quixote to tilt at this particular windmill.

“People before him have tried; more power to him,” shrugged Brooklyn Heights Association Executive President Judy Stanton. “But I agree with him — it’s not what you want to see when you’re looking over at Manhattan.”

Columbia Heights residents have long lobbied local officials, the city, and Verizon itself to remove the sign, all to no avail, Stanton said.

A Verizon spokesman said this week that nothing’s going to happen immediately.

“At this time, the sign is remaining unchanged,” said the spokesman, John Bonamo.

Then again, last year, Verizon sold part of the building to developers, who plan to open up the stony fa├žade with a new glass curtain wall and create one million square feet of new office space. The new owners are also reportedly offering the sign space as an additional enticement to potential companies.

Tourists and Brooklynites alike say they can’t wait for the changes — if only because they may lead to the removal of the logo.

“Take it down!” said Katie Macallum, adding that the city should rule against unsightly signs. “The building is ugly, too. It ruins the whole landscape, and it makes it cheesy. It doesn’t fit in with the architecture.”

— with Elyssa Pachico

Reader Feedback

angelica williams. from bayridge says:
"Just because it's legal doesnt mean it shouldnt be done"
wow.
too bad something he doesnt like is in his way.
if that logo is causing some real harm, than people can complain.
Sept. 18, 2008, 1:46 pm
Christopher from Bensonhurst says:
With everything going on in the world today, with the way this city is going into the expensive crapper...this this is what people are worried about..A SIGN.

Move back to queens and get over yourself..ASSES
Sept. 18, 2008, 2:32 pm
Gerry from Jersey says:
Stay in Canarsie...look east to the ocean you screwball...
Sept. 18, 2008, 4:48 pm
Pacholo from Red Hook says:
Dick Brown go sell some cars. That sign is just fine.
Sept. 18, 2008, 11:11 pm
David from Brooklyn says:
I agree... this sign has to GO!
Sept. 19, 2008, 11:16 pm
Bonnie from Pittsburg, PA says:
I've been there too and I think it's ugly. Take it down!!
Sept. 19, 2008, 11:17 pm
Michael from Bay Ridge says:
It might be ugly, but I really don't think you have any right to complain over a totally legal sign. Verizon owns and occupies this building, why can't they put their sign up?
I can't say I like it, but I don't like people trying to force their opinions on others either.
Does this man intend to start a movemont to remove all the legal but unattractive signs he sees and doesn't like?
And hasn't their been a sign on this building for decades? It used to say New York Telephone before Ma Bell was broken up.
Sept. 22, 2008, 9:21 am

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