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Ring the ‘Bell’

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The boys from Floyd and Union Hall have done it again.

The proprietors of the popular Atlantic Avenue and Union Street bocce bars have expanded their fledging nightlife empire close to the murky banks of the Gowanus Canal with the Bell House, a music venue that opened last Thursday on Seventh Street between — get this! — Second and Third avenues.

Patrons will notice the décor is similar to the previous ventures of the upstart owners.

“It’s not unlike Union Hall [in Park Slope] or Floyd,” said William Crane, the Bell House’s general manager. “It’s very old-timey, it looks like something out of ‘Deadwood,’” a bourbon-soaked Western on HBO.

They blended the look with a rockers’ vibe, which was a natural match given the coarse language and hard drinking favored by some rock stars.

They even named their cocktails named after seminal indie albums, such as a Pinkerton, a pineapple, mango vodka bracer with seltzer and cranberry juice (it’s also a record by Weezer, but you knew that).

The venue has a large performance space for live music or comedy, like Union Hall. But unlike its sister saloon, which was hammered by neighbors for allegedly being too noisy, Bell House will probably not receive such complaints.

“We’re in the industrial Gowanus. It’s the best of both worlds. We’re a block from the subway, but there’s not a neighbor to complain,” said Crane.

The Bell House (148 Seventh St., between Second and Third avenues in Gowanus) is open seven days a week from 4 pm–4 am. Call (718) 643-6510 for info.

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