Today’s news:

More cupcakes are coming

for The Brooklyn Paper

Cupcakeries seem to be popping up in Brooklyn by the baker’s dozen — the freshest of the batch is Williamsburg’s new Cupcakeland on Metropolitan Avenue.

The closet-sized shop is the latest in a long line of bakeries pushing a borough-wide obsession that shows no signs of slowing down: first, there were the salted caramel cupcakes at Baked, then the masala chai at Ivy Bakery in Bay Ridge, and the miniature maple-bacon cupcakes from Kumquat Cupcakery.

“I think that cupcakes are replacing the traditional cake. Why not have your own little cake? It’s more convenient,” said Cupcakeland owner Kate Lech (the “eater” to co-owner Alex Wysoczanska’s “baker”).

Lech assures us that their little bakery will have no trouble beating out the competition, with sweet varieties like apple pie and lemon-raspberry, plus a lighter than usual cake.

“You can eat half a Magnolia cupcake and you’re full,” said Lech, “but you can eat five of ours.”

But the real secret? The frosting. The “Bakeress” (as Wysoczanska likes to be called) made thousands of cupcakes at home, perfecting her buttery, light frostings before the two childhood friends from Poland decided to open shop.

“The frosting is amazing,” cooed Lech, “Every time I walk into to kitchen, I’m eating it by the spoonful.”

Cupcakeland [390 Metropolitan Ave. between N. Fifth and Havemeyer Streets in Williamsburg, (718) 388-5260].

Pin It
Print this story Permalink

Reader Feedback

rachel from park slope says:
not sure if the writer is clueless or just dum...but she (almost purposely) forgets to mention Little Cupcake in Bay Ridge!
Feb. 9, 2010, 11:09 pm
Paloma from Williamsburg says:
I tried the cupcakes yesterday! They were so delicious! The BEST was the red velvet! Better the buttercup in Manhattan! I tried four: oreo, peanut butter, red velvet and chocolate! ALL were so moist and delicious! I will def be back!!
Feb. 24, 2010, 9:40 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Links