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Another big national burger chain bites the borough

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Brooklyn’s about to get another bite of a national chain burger — but the good news is that its franchisee really, really hates Manhattan.

Smashburger franchise owner Jim Denburg will open the first three city locations for the Midwest-born burger barns in Brooklyn this year — the first in May at the base of 80 DKLB BKLN in Fort Greene.

Most operators would’ve chosen the horrendous rent prices of Manhattan, in hopes that fat-walleted tourists would spend $15 on chain food. But not Denburg, who loves the Borough of Kings so much that he’s keeping his eyes on Brooklyn Heights, Downtown, Park Slope and Cobble Hill for the next two spots that he’ll open.

“The rents in Manhattan are just ridiculous,” Denburg said. “Plus, there’s a greater demand here for the segment I’m in — the fast and casual segment. I have the best gut-feel about these neighborho­ods.”

The Fort Greene greasy diner, set to open on May 15, may not be as swanky as the apartment complex it resides in, but its classic, half-pound “Better Burger” is affordable at $6.

Smashburger will join the ranks of Shake Shack, the now-infamous joint that’s set to open in Downtown, Five Guys in Brooklyn Heights, and the soon-to-open Cheeburger, Cheeburger in Park Slope as Brownstone Brooklyn’s chain burger champ.

Smashburger has gained quite a following in and around its hometown of Denver, Colo., and plans to have more than 200 locations open nationwide by next year.

Smashburger (80 DeKalb Ave. between Rockwell Place and Hudson Avenue in Fort Greene, no phone).

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Reader Feedback

Dave from Clinton Hill says:
Looks good!
Feb. 10, 2011, 9:19 am
mybunz says:
In-N-Out Burger, PLEASE COME TO BROOKLYN!
Feb. 10, 2011, 9:29 am
Lydia from Midwood says:
Open another SMASHBURGER at Brooklyn College!

Where else are you going to find 8000 hungry college students? We study hard and eat like wolves!

Midwood High School is just a couple blocks away - offering another 2200 hungry teenagers!

That's a possible 10,000 hungry mouths to feed - plus faculty and staff from both schools!

Bring hot food to BROOKLYN COLLEGE!

We can't live on Subway, Starbuck's, and Applebee's forever!

Besides, we're young and don't care about our cholestoral. Our metabolism is fabulous so we won't get fat from your burgers.
Feb. 10, 2011, 10:51 am
Lydia from Midwood says:
Open another SMASHBURGER at Brooklyn College!

Where else are you going to find 8000 hungry college students? We study hard and eat like wolves!

Midwood High School is just a couple blocks away - offering another 2200 hungry teenagers!

That's a possible 10,000 hungry mouths to feed - plus faculty and staff from both schools!

Bring hot food to BROOKLYN COLLEGE!

We can't live on Subway, Starbuck's, and Applebee's forever!

Besides, we're young and don't care about our cholestoral. Our metabolism is fabulous so we won't get fat from your burgers.
Feb. 10, 2011, 10:51 am
parksloper from ps says:
If you open a Smashburger on 7th Avenue in the North Slope near Union Street I can guarantee you the neighborhood will embrace you fully!
Feb. 10, 2011, 11:24 am
Jane from BR says:
What's so great about burger chains?
Feb. 10, 2011, 12:55 pm
Sparkle from Ft. Greene says:
Skipping it!
Feb. 11, 2011, 3:03 pm
Tal Barzilai from Pleasantville, NY says:
I wouldn't mind giving this place a try when I am the neighborhood and see it. There could be a chance that it might be good, but it could be bad. There are more to burgers than just fast food corporations than McDonalds, Burger King, and Wendy's. On a side note, I know there are more, but those places exist on a national basis.
Feb. 11, 2011, 6:11 pm
joe from bay ridge says:
The best burger is the Burger Garage in L.I.C. Try it!!!!
Feb. 17, 2011, 11:19 pm

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