How you can ‘friend’ your food

for The Brooklyn Paper
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“The Egg” team isn’t the only one thinking connectivity can lead to a whole new dining experience — these social media platforms are used everyday by your local restaurant.


Many eateries offer tasty incentives to their Facebook fans — “like” Glow Thai in Bay Ridge and you just might win a free meal — but Sweetwolf’s in Park Slope takes customer appreciation to a whole other level. The veg-friendly restaurant famously ran a Facebook contest prior to opening in October, challenging “friends” to create their menu from the bottom up. Gluten-free mac and cheese fanciers, you have Facebook to thank!


It’s an indispensable tool for staying on top of the whereabouts of the borough’s myriad food trucks (The Red Hook Lobster Pound is on Fifth Avenue and Carroll Street — swarm, swarm!), as well as a great way to nab some last-minute reservations and deals. A spot just opened for one of Court Street Grocer’s new sit-down dinners? Table for two, please!


This location-based networking tool offers plenty of perks — a free “Robber Baron” shot every time you check-in at Cornelius in Prospect Heights, free tapas for every five check-ins at Mercat Negre in Williamsburg, and happy hour prices all day long to the “mayor” of the Double Windsor in Windsor Terrace. Bottoms up!


Thinking of grabbing dinner at Allswell in Williamsburg? Better check their menu on this free blogging platform — it’s the only way to know if you’ll be dining on pork picatta or pigs ears. Awaiting the return of the chicken n’ waffles cupcake from the baking maestros at Robicelli’s? Their page will tell you who’s serving what and where — accompanied by highly humorous ramblings from energetic owner Allison.


It seems like every time you turn around nowadays, another fledgling restaurant is turning to Kickstarter to help get them off the ground. Luckily, the promise of raw bar tastings and tote bags in exchange for donations was enough to finance Littleneck in Gowanus, and cheese plates and bubbly (for a pledge of $25 or more!) bought us Colonie in Brooklyn Heights.

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