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Crystal here: Swarovski heads to Fulton Mall

The Brooklyn Paper
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Downtown will really shimmer once the crystal sellers at Swarovski open their new boutique on the Fulton Mall this month.

The Austrian jewelry brand will bring its wares to the corner of Bond Street, right below a new Raymour and Flanigan furniture store, marking another chain arrival on the increasingly shopping mall-like thoroughfare.

“Swarovski’s move into Brooklyn is a natural step for our brand,” said John Heidt, a Swarovski executive, in a statement. “Downtown Brooklyn’s revitalization has made the area extremely attractive and lucrative to major brands, like Swarovski.”

Global retailers including Express, Gap, Aeropostale, Aldo, and Armani Exchange have opened outposts on the Fulton Mall, sparking a high-speed transformation for the Main Street of black America.

TJ Maxx and Century 21 are slated to arrive on the shopping strip as well, harkening a potential return to the street’s era as a department shopping hub.

Swarovski has another borough location at the Kings Plaza mall.

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