This band is making waves with its new album.
Brooklyn five-piece the Morning Sea will sail onto the Knitting Factory stage in Williamsburg on March 1, playing tunes from its new album “Mal de Mer” — French for “sea-sickness” — released earlier this month.
With the album out, the band has not been coasting. Instead, the members are fishing for ways to hook as many new listeners as they can, said the band’s lead singer and songwriter.
“For us the idea is to figure out how we get this record into as many ears as possible through as many channels as possible,” said Adam Cohen. “With social media now there’s so much potential to reach a huge amount of people in an instant, but just as quickly you can be buried by the next new thing in the feed.”
The Morning Sea describes its sound as “Gotham Americana,” which might sound fishy, but is actually easy to describe, according to the band’s guitarist.
“It’s a combination of rock and blues with stylized New York City grit,” said Tony Long.
The album’s seven lushly-textured songs are shore to strike a chord with listeners. The Park Slope producer of “Mal de Mer” said that he tried to give the songs depth, but also make the sound current.
“Adam writes such great songs, so I wanted to feature his lyrics but also give the listener a deeper experience over multiple listens,” said Sonny Ratcliff, who is also the band’s bassist. “We were going for that timeless sound but with a lot of pop and artistic merit to it.”
The Morning Sea at the Knitting Factory [361 Metropolitan Ave. at Havemeyer Street in Williamsburg, (347) 529–6696, bk.knitt