Hip ZIP ripped! Williamsburg waterfront goes from 11211 to 11249

The Brooklyn Paper
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Brooklyn’s hippest ZIP is getting split.

Williamsburg’s waterfront will be cut out of the fashionably skinny 11211 ZIP code and saddled with the uglier 11249 postal code next month thanks to a booming residential and business population.

Residents learned of the decision on Wednesday, when the Post Office told the 16,046 affected customers that a new postal code would go into effect on July 1.

“Change is not always easy or convenient, but your new ZIP code will provide additional room for growth in the community and effective mail delivery for years to come,” said the unsigned postmaster’s notice.

The new ZIP code will comprise an area bounded by Kent Avenue, Flushing Avenue, N. 14th Street and Bedford Avenue, basically resembling a banana.

In essence, the 11211 ZIP code is following the hipsters, who are migrating to East Williamsburg and south side Williamsburg as housing costs have risen along the waterfront.

It is unclear how many people in the new ZIP zone still rely on old-style mail deliveries. The decline of so-called “snail mail” is, after all, a nationwide trend.

Still, the change was necessary because deliveries throughout the western portion of the neighborhood have risen with the population surge that followed the 2005 rezoning of the former manufacturing area into a high-rise residential neighborhood.

The waterfront population has jumped dramatically in the past 10 years. One census tract near N. Seventh Street rose 123 percent over the decade.

A Postal Service spokeswoman said that Williamsburg’s deliveries have been increasing even though the total amount of mail in Brooklyn has dropped over the past five years.

“New buildings have been going up, more businesses are moving in and there are more family members in same apartment dwelling,” said Post Office spokeswoman Darlene Reid-Demeo.

That said, the change will not result in an additional post office. The main postal station for the current 11211 zone is on S. Fourth Street at Marcy Avenue.

Businesses that rely on the 11211 moniker feel betrayed.

A store manager at Office 11211, the Bedford Avenue mail supplies store that is in the new zone, said the company was contemplating a name change, but had not made a firm decision.

And Ward Dennis, a community board member who runs the Brooklyn 11211 blog, said that maybe it was time to retire his website.

Of course, he was kidding.

“I’ll keep Brooklyn 11211 because it sounds better and looks better than Brooklyn 11249,” he said.

Longtime residents say they have lived with the palindromic 11211 for their entire lives, and it has become a part of the neighborhood’s identity. The last change to occur in the area was when Ridgewood, Queens got a new ZIP code in 1980.

Updated 5:24 pm, July 9, 2018: Includes new information.
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Reasonable discourse

Tony B from Dyker Heights says:
who really cares? this is a story?
June 2, 2011, 11:37 pm
Marc from Williamsburg says:
This is B.S. now I will have to change all my business stationery and they are not even changing the lousey mail service out of the same building!!! So we gain nothing but a ——ty zip code #.
June 3, 2011, 5:49 am
anywho says:
Aaron Short, king of the crap stories.
June 3, 2011, 6:49 am
Cash D. Spencer from Wells Fargo (formerly Wachovia) says:
I don't see why this story is "crap." It is useful. It's serviceable. You must hate Short people, you bigot!
June 3, 2011, 7:15 am
11206 from here says:
fark y'all, 11206 always representin' - HARD -
June 3, 2011, 7:47 am
Born in Bronx from Park Slope says:
"Fashionably skinny" is an adjective for a zip code? What, you were afraid to label 11249 as "fat?" Gee, when I was 49 I never thought of my age as "ugly." Stop trying so hard to be clever.
June 3, 2011, 8:03 am
Frankie from Williamsburg says:
This sucks. Having used 11211 for well over 40 years you grow attached to your zip code. Now I have to change all my information. This really blows.
June 3, 2011, 8:16 am
Mike from Williamsburg says:
Oh Born, if only the higher points of prose weren't lost on you. Calling 11211 "fashionably skinny" was an inspired choice.
June 3, 2011, 8:16 am
BD from Williamsburg says:
Why not let the area west of the BQE keep 11211 and the area east get the new zip?
June 3, 2011, 8:18 am
way says:
@ bd
because the eastside is cooler
June 3, 2011, 9:09 am
Ben from Greenpoint says:
guys stop to complain...i think you should bring up this problem to community board 1 next meeting!! and be followed by councilman Levin,he will bring the attention to councilman speaker Quinn, and to Albany,and to Washington DC, with a lot of pressure and help from the FBI to an undercover investigation ........
June 3, 2011, 10:44 am
Jay from Williamsburg says:
damn right Aaron short is the king of crap stories!!!!
we are luck is name is not shortcake.....
June 3, 2011, 10:48 am
ex brooklynite says:
The USPS hs it's own way of thinking when it comes to adding zip codes. 11211 must have run out of zip 4 combinations which I find hard to believe. The USPA should have given more notice though.

This is something for the whiny 'hipsters' to cry about. They just love Williamsburg. Gee whiz, it's so cool! But did ever wonder why native Brooklynites fled the area before they arrived?

Just wait till the post-Bloomberg crime wave begins in 2013. You will see hipsters running back to mommy and daddy in Ohio and Pennsylvania. Ha ha ha!
June 4, 2011, 2:20 pm
Sunny from Williamsburg says:
I'm not concerned about the New Comers... I'm a life long resident here and I believe the zip 11211 is really a part of the community, like an old Movie House, or an old time original Ice Cream Parlor. I put the zip in the same category. When they took away the movie houses, and the ice cream parlors we were sad. Same for the Zip.
June 15, 2011, 12:55 am
Joshua from Williamsburg says:
The zip code change really sucks! I grew up with the 11211 zip code, and loved it. It was the next best thing after 90210!
Aug. 17, 2011, 9:54 am
Tom from Williamsburg says:
This is such a monumental task for a business as the PO will not deliver any mail after next July to the old zip.
Also, remember to change all the zip codes you have with people you buy from (Zappos, Amazon, Ebay,etc) as UPS is charging an $11 address change for anything shipped to 11211 starting "NOW".
Sept. 12, 2011, 1:05 pm
ralph from south side says:
water front hedgemony
Sept. 22, 2011, 9:20 am
hip-te-do from waterfront says:
more people = more demand = investment secured. you can give me any zip you want.
Jan. 11, 2012, 6:19 pm
Deal with it!!!!, It is all because you all moved here share an apartment between three not so smart people and pay 2,500 month causinf a domino affect of greed and now real Families can not afford an aprtment here in Williamsburg 11211 or 11249
Jan. 25, 2012, 11:04 pm
John Tremblay from Williamsburg says:
The 11211 Zip code only brought me pain!
Lived here 24 years and I can tell you
Williamsburg Station is the worst post office
in the USA. Zip code should be changed
To 666 Now that would be really cool.
Too bad we will have the same sloppy service
But a new if not awkward number.
Jan. 26, 2012, 8:05 pm
Brooklyn11211 from Williamsburg says:
Zip code 11211 not only comes with sentimental value but also higher property value. Go to Beverly Hills and change 90210 and 90268 and see the damper that'll cause...I don't think the zip code should change just because USPS can't get their heads out of there arses...The real kicker is that we're not even getting a new post office, any more postal workers or anything other than a new zip code. You still may have to wait on line for 25 minutes for some clerk to ignore you then finally tell you that they don't have stamps. NO STAMPS at the post office?!?! But yeah a new zip code is what we need...
Feb. 5, 2012, 8:59 pm
TM from Williamsburg says:
Why wasn't an extenions on 11211 good enough...doesn't this affect people who own property that is titled with the 11211 zip code? (not sure, just asking)
June 28, 2012, 6:22 am

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