Nets start planting roots in Brooklyn (we mean that literally)

for The Brooklyn Paper
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The New Jersey Nets wear red on the court — but they touted “green” in Brooklyn last week.

The Brooklyn-bound basketball continues to pitch itself as a good neighbor, this time by promising to donate hundreds of trees to the borough.

In September, the team will plant 300 oaks and maples in open spaces around the borough — like in Fort Greene Park — as part of its “Trees for Threes” effort, which matches one tree with every three-point shot made during the team’s 24-58 season.

The team will move into a completed Barclays Center arena for the 2012-13 season.

“We’re excited to make our entry into the community in a green way,” said Petra Pope of the team’s marketing department. “As we settle in, we’ll continue to do good things.”

The tree donations come after years of tension surrounding Atlantic Yards, which will bring the team’s 19,000-seat arena to the intersection of Flatbush and Atlantic avenues, shaking up everything from traffic to nightlife in Park Slope and Prospect Heights.

It also comes as Boerum Hill residents are angry about a traffic mitigation plan that they believe will flood their streets with noise and pollution — all of which takes more than a few leaves to remedy, they say.

Borough President Markowitz was more welcoming.

“We can’t wait until the Nets are not only planting their trees in Brooklyn, but making their ‘threes’ here as well,” said Markowitz, who has long championed the $4-billion Atlantic Yards mega-project and the arena at its core.

Last Friday, Markowitz along with former Nets center Darryl Dawkins, Brooklyn Parks commissioner Kevin Jeffrey and even some of the team’s cheerleaders planted the first tree in Fort Greene Park.

A total of 459 trees will be planted — with 159 going to New Jersey. A Nets spokesman could not yet confirm which Brooklyn parks would receive the green infusion.

Updated 5:24 pm, July 9, 2018
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Reasonable discourse

Norman Oder says:
Here's what the Brooklyn Paper missed last week regarding Atlantic Yards:
June 21, 2011, 5:22 am
Dave from Fort Greene says:
Great coverage of a (not well) made for TV event. bravo.
June 21, 2011, 8:45 am
ch from bh says:
If they dig one of those tree pits deep enough, can they put Marty in it?
June 21, 2011, 10:34 am
Eazy D from Sheepshead Bay says:
Norm, save it for the "book"
June 21, 2011, 11:15 am
trusty woodsman from the Bois de Boulogne says:
Typical of this project, north Brooklyn gets the project and all its associated negative impacts; south Brooklyn gets the benefits--in this case, the majority of the trees are going to be planted far, far away from the arena.
June 21, 2011, 1:44 pm
Tony from Bensonhurst says:

Well lets see, more "free" Wi-fi hot spots in North Brooklyn or More trees than we need in South Brooklyn...Hmmmmmmmmmm.
June 21, 2011, 1:59 pm
trusty from the Bois de Baloney says:
Unless the Nets and the Barclays Arena are providing the free Wi-fi in north Brooklyn, I think Tony is mixing apples and oranges. I wasn't commenting on relative quality of life; I was pointing out that north Brooklyn gets worsening traffic congestion (for example) and south Brooklyn gets a few hundred trees.
June 21, 2011, 4:33 pm
Tal Barzilai from Pleasantville, NY says:
Just another PR stunt by Ratner and his cronies in trying to hide what they are really doing.
June 21, 2011, 5:45 pm
Pacholo from Red Hook says:
I love it! Next up is signing Hardy out of St. John's.
June 23, 2011, 12:40 pm

Comments closed.

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