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A beer that hops on the ‘Occupy’ bandwagon

The Brooklyn Paper
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The revolution will be brewed.

Sixpoint brewery in Red Hook has created “Occupation Ale” — and the hoppy attempt to capitalize on the Occupy Wall Street movement is flying off the shelves.

“We’ve been selling it like hotcakes,” said Matt Barclay, a manager at Bierkraft on Fifth Avenue in Park Slope, which has temporarily sold out of the stuff.

The new beer, which was first reported by Brokelyn, a website, is certainly not Sixpoint’s first attempt to ferment a revolution.

In 2008, the company marketed a “Hop Obama” ale — named for then-candidate Barack Obama — but pulled it from the shelves after the Bureau of Alcohol, Tobacco and Firearms sent a threatening letter.

But Barclay believes that the brewery has now recycled Hop Obama as Occupation Ale.

“It’s the same beer,” said Barclay.

Sixpoint denied the allegation, despite its promise to bring back the beer under a different name.

The company also insisted that the Occupation Ale was not a formal endorsement of Occupy Wall Street.

“Our company is not committed to any of the ideals of Occupy Wall Street other than the virtue of non-violent protest,” said Shane Welch, the company’s president.

Representatives from the anti-capitalist movement were critical of the latest attempt at merchandising their brand.

“Whenever there’s legitimate chance to make reform, some people see a chance to make some money,” said Bill Csapo, an Occupy Wall Street organizer. “The branding of an ideal is not a very good idea — it has a way of diffusing movements. I don’t think that anybody in the organization would approve of it being turned into an artisan ale.”

So there’s nothing truly revolutionary about a $5 pint of beer.

“No sir, I do not believe so,” said Csapo. “I think that’s pretty much business as usual.”

The good news is that Sixpoint’s Occupation Ale does differ from its namesake in one important way: it does not taste like wet socks and reek of long nights in a drippy tent with six unwashed frat boys from Haverford.

“It’s actually bright and fresh tasting,” said Barclay. “It’s a good beer.”

Reach reporter Eli Rosenberg at erosenberg@cnglocal.com or by calling (718) 260-2531. Follow him at twitter.com/from_where_isit.

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Reader Feedback

Or from Yellow Hook says:
Selling it?

You should be giving it away. There are people who don't have beer and you do. This is not fair comrade.

Please meet us at the OWS Mensa meeting at noon on 31 November to discuss this.
Nov. 12, 2011, 7:41 am
jinx from bk says:
capitalist brews up, hipsta hippie hos down
Nov. 12, 2011, 4:10 pm
Jeff from Greenwood Heights says:
Gonna buy up a case and some of those Occupy shirts from Jay-Z and I'll be all set.
Nov. 13, 2011, 12:09 pm
Isaac from Greenpoint says:
"...reek of long nights in a drippy tent with six unwashed frat boys from Haverford."

Still haven't been down to OWS yet, have you? You'd have a hard time finding any frat boys there.
Nov. 13, 2011, 12:22 pm
Squirell from BB says:
@ Issac -
Are frat boys not allowed to join your protest?
Counter movement, Fraternize Occupiers would like to remind the percentages of many, that other percents also exist. We demand our own merchandise and sister movements. Frat-Oc-WS for those people.
Nov. 13, 2011, 1:01 pm
Che from OWS says:
All MENSA members of OWS meet at 10 AM on November 31, to the west of the drum circle - don't be late!
Nov. 13, 2011, 5:02 pm
anabdul from cobble hill says:
Hey, I think this is the 1,456,932 nd time the Brooklyn Paper has reported about alcohol. Hic.
Nov. 15, 2011, 5:56 am

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