The local panel is asking the trendy chain store for a reason why to change its mind on the beer ban

Sub-Urban Outfitters: Board denies W’burg store’s booze plan, says no bar needed in place ‘like a mall’

The Brooklyn Paper
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Williamsburg’s community board canned Urban Outfitters’ plan to sell beer to hipsters browsing high-waisted jeans and screen-printed curtains at the trendy store’s proposed outpost in the high-rent neighborhood.

Board members behind the no-vote at a meeting on Tuesday night said they were incredulous about the proposal to mix wine spritzers and iPod DJ mixers because the chain store that prides itself on its inner-city cool actually has a pretty suburban ambience.

“This is going to be like a mall,” community board member Rob Solano said. “Why do you need alcohol to make it work?”

The board cited a number of reasons for voting to put the kibosh on booze at the outlet that is coming in for a landing on N. Sixth Street between Berry Street and Wythe Avenue, including the number of bars already in the area, the lack of accountability typical in a large corporate structure, and the fact that the proposed drinking area ran right into the retail aisles without any physical separation.

Most Urban Outfitter stores around the country stick to selling clothing and apartment accessories, but the chain’s parent company runs home and garden centers called Terrain in Glen Mills, Penn. and Westport, Conn. where food and drink are served.

Solano said that company officials changed details between presentations and that the board never got specific answers about what the beer-and-a-polka-dot-shirt plan would entail.

“They were just saying what we wanted to hear,” Solano said.

The community board’s vote is only advisory, and the state’s Liquor Authority that will have the final say on the application, but in the past year, the state has taken community board votes more seriously than in years past, putting most of the business the board has denied through a thorough grilling.

The community board created a list of conditions that would need to be satisfied for it to change its mind, leaving it up to Urban Outfitters to prove why the neighborhood that saw 106 liquor license applications this year, including 36 for new businesses, needs another bar and how the company will be accountable to neighbors. The board also demanded concrete plans on how the store would separate the bar from the shopping area.

Representatives from Urban Outfitters did not appear at Tuesday night’s meeting and have not returned repeated calls and emails for comment.

Reach reporter Danielle Furfaro at or by calling (718) 260-2511. Follow her at
Updated 10:15 pm, July 9, 2018
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Reasonable discourse

diehipster from Stomping soyboys says:
Oh no!!! You mean the transient sheep of north Brooklyn will have to buy their authentic and unique clothing in one place and have to travel to one of the million bars in the area to drink????? Mommyyyyyyyyyyyyyyyyyyyyy!
Oct. 9, 2013, 7:42 am
JAZ from Hunting Redbeards says:
"the chain store that prides itself on its inner-city cool actually has a pretty suburban ambience."

Chain store that prides itself on its inner-city cool? The only people that would equate a chain store that sells mass marketed clothing to inner-city cool are the Monroes, Zooeys, and Harpsichords who are not actually FROM an inner-city. Urban Outfitters is so....urban!!! Like Yah!!!!!
Oct. 9, 2013, 9 am
ty from pps says:
You guys don't get bored of yourself after repeating the same whining chorus day in and day out?
Oct. 9, 2013, 9:46 am
Mike from Williamsburg says:
I hope the SLA approves the license anyway. "You don't need alcohol" is not a convincing reason to not have alcohol. I hope the JCPenney at the Queens Center Mall gets a liquor license too.
Oct. 9, 2013, 9:52 am
JAZ from Hunting Redbeards says:
ty - can you honestly say you think Urban Outfitters is in any way 'inner-city cool'?
Oct. 9, 2013, 9:56 am
Joey from Clinton Hills says:
what was this Community Board thinking? Seems arbitrary and capricious to me.
Oct. 9, 2013, 10 am
BunnynSunny from Clintons Hill says:
I'm not interested in college campus clothes.
Oct. 9, 2013, 10:12 am
Ed from PH says:
Urban Outfitters is owned by a right wing homophobe who supported Rick Santorum for President. No lie. Same guy owns Anthropologie.

Every time you purchase one of those Chinese made $50 tshirts you are putting money into the hands of anti-gay causes and ultra conservatives who HATE YOU! It's really quite laughable that Urban Outfitters has any customers at all in big cities, but New Yorkers are so incredibly materialistic and vapid, they don't even seem to care where their dollars are going.

The owner of Urban is laughing all the way to the bank.
Oct. 9, 2013, 12:05 pm
ty from pps says:
JAZ -- I didn't say that. I said you were boring.
Oct. 9, 2013, 2:15 pm
Triforce gnomehunter from Washington heights says:
Who cares? No one shops in stores anymore anyway. Everyone shops online. May as well use booze an excuse to get people into stores. What isnt made in China anymore from any retailer?
Oct. 9, 2013, 4:12 pm
diehipster from Tazering Tys says:
Ty, you menopausal ugly woman you. Why are normal Brooklynites not allowed to speak out against anything on this paper without you interjecting. Why are you allowed and we aren't? Why are we boring and you aren't? Why is it ok for skinny jeans and beards and bacon and overpriced everything and art art art art be allowed to continue and not our opinions? Why Ty? You horrific ugly washed up artist. Remember the day you arrived to Brooklyn - that feeling that you don't really belong? Well I'm sure that feeling has never left you - you ugly old woman.
Oct. 9, 2013, 5:06 pm
ty from pps says:
I'm an artist now? Wow... I didn't know.
Oct. 9, 2013, 6:40 pm
Mike from Williamsburg says:
Hipster, "normal Brooklynites" can speak out about things, but if they repeat the same lazy comments over and over, they will rightly be laughed at.

You are boring because you're repetitive and lazy. Is this news to you?
Oct. 9, 2013, 8:22 pm
diehipster from Torturing Tristans says:
Hey Mike from Milwaukee - talk about repetitive? I'll stop repeating myself when hipsters stop repeating their attention needing behavior year after year. If phony 32 yo artists from Iowa keep moving here to raise rents while wearing women's jeans and having Cap'n Crunch moustaches - ill continue to point it out. Why are they allowed and I'm not??? You friggin putz.
Oct. 9, 2013, 9:40 pm
lot lizard from los sures says:
Where's that old fire crotch ethan on this one? Ty, put your teeth back in and go get her.
Oct. 10, 2013, 1:56 pm
Eva from 11249 says:
We have booze at our mall already! It's called Smorgasburg. You might have heard of it? Stepford South State Park on the East River.
Drink up, Sukahs.
Oct. 10, 2013, 3:38 pm

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