Jumpin’ juniper! Pop-up shop offers the scents of the West Coast

Wild, man: Obie Kaufman, the face of Juniper Ridge’s fragrances, distills flowers into a bottle.
The Brooklyn Paper
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A pop-up fragrance shop is aiming to make Brooklynites smell less like the city and more like a mountain range.

Juniper Ridge, a California-based wild fragrance company, does not so much create scents as it picks them up and moves them to Brooklyn. The company claims its odors have the distinctive aromas of the places they are named after — so even if you have not been to Big Sur, the Yuba River, or Carruthers Canyon, you can still smell like you just got back.

“We hike up the mountain and grab plants like cedar, spurs, pine and dogwood and distill them into a scent,: said founder Hall Newbegin. “We try to capture a whole place and put it in a bottle.”

From now until January, the company will run a pop-up show inside of the Fellows Barbershop on N. Eighth Street between Wythe Avenue and Berry Street.

Newbegin came up with the idea for the company 15 years ago while on a hike through the Cascade Mountains.

“I crushed fresh cedar under my nose and wondered ‘Why isn’t anyone doing this?’ ” said Newbegin. “I just wanted to make something that smelled as good as the outdoors.”

He started selling his scents at a farmers’ market in San Francisco and eventually began moving them in small retail shops.

Newbegin says he hates what he calls modern chemicals-in-a-bottle perfumes and instead subscribes to the ancient methods of distilling plants into oils.

“All the perfumes in stores come from the same four factories,” said Newbegin. “I’m not from that world.”

Most of the company’s customers share that aesthetic.

“I’m very much into natural scents,” said longtime customer Victoria Kray. “I literally can’t stand fake perfume. I can’t walk into a department store because it makes me sick.”

Juniper Ridge sells a line of “backpacker cologne” for the body, as well as “cabin spray,” “trail soap,” and “campfire incense.”

The pop up shop features not only all the scents from the left coast, but also a small distillery where customers can watch the process in action.

A two ounce bottle of Juniper Ridge scents retail from between $100 for the regular collection to $150 for special collection scents.

Newbegin said he is considering opening a permanent store in Brooklyn at some time in the future, but that he has no plans to offer fragrances such as Gowanus Canal or Newtown Creek.

Juniper Ridge at 101 N. Eighth St. between Berry Street and Wythe Avenue, Williamsburg, open daily from noon to 7 pm.

Reach reporter Danielle Furfaro at or by calling (718) 260-2511. Follow her at
Updated 10:15 pm, July 9, 2018
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Reasonable discourse

awkward phrase from this story says:
Juniper Ridge, a California-based wild fragrance company, does not so much create scents as it picks them up and moves them to Brooklyn.
Oct. 15, 2013, 6:51 am
diehipster from Blowtorching Brents says:
Ahhh yes. Another celebration of a pseudo quirky transplant selling overpriced accessories transients in ruined Brooklyn.

Let's see:

Unkempt pubic beard - check

1941 Nazi haircut - check

Intentioanlly tattered Amish apron- check

Sleeve tattoos - check

$150 for 2 oz's of "backpacker scent or cabin spray" - check

Oct. 15, 2013, 8:15 am
Fred from Park Slope says:
At least the man is a success, and not just a job, but his own business! Something the above poster will never be able to say. God the view from his mother's basement must be depressing!
Oct. 15, 2013, 9:37 am
Joey from Clinton Hills says:
Success? How do we know that? He could just be propped up by his parents.

Regardless, it sounds like a cool idea and I look forward to taking a sniff. I won't be buying any though...I'm more of an Old Spice guy.
Oct. 15, 2013, 10:36 am
ty from pps says:
"He could just be propped up by his parents."

There does seem to be an AMAZING amount of wealth in the "where hipsters come from states"!! I'm glad all of you hipster detectives have finally uncovered the truth... Iowa and Ohio are just packed to the gills with the unimaginable rich. I mean, it's clearly not possible that the vast majority of folks with stupid glasses and skinny jeans actually earn money themselves -- and obviously the multiple roommates are just part of the "show" -- it's all the secret mega-rich families in the flyover states.
Oct. 15, 2013, 12:43 pm
Joey from Clinton Hills says:
To Ty from PPS: I'm not sure of your agenda, but you should read the articles before you comment. This is a California based company. Also, plenty of folks in Ohio have money and children! Who mentioned Mega-rich but you? I think you should limit your comments to making fun of that guy from Pleasantville.
Oct. 15, 2013, 2:48 pm
diehipster from Chain Sawing Chets says:
Basically, on any Brooklyn Paper article, if somebody simply commented the word "right" - Ty would reply to that person with the word "left" - and vice versa. "Up" and she would reply "down". It's in her nature to be a tightly wound up smug yup. She definitely was the rat in school growing up: "He did it teacher, he did it. I told him not to but he still did it!!!"

So anyway - here is their ABOUT page:

Since 1998 they went from one man to a 15 person operation by hiking, drinking whiskey, collecting plants, bark, moss and mushrooms and bringing it back to their little distilling chemistry sets. Uhm, after all overhead and distributing the wealth to all these 15 people they are able to live in Cali and now travel to Bushpointburg on this little business? Parental subsidization at its finest.
Oct. 15, 2013, 4:20 pm
ty from pps says:
diehipster -- You have no capacity for self-reflection do you? You say this about me, but you somehow made the article on the new chair of the Federal Reserve to be about hipsters...

My "agenda" Joey is to simply point out how stupid all of the endless comments about "parent subsidized" hipsters is. Every hipster is apparently bankrolled by wealthy parents -- and we all know that all hipsters come from Ohio or Iowa, just ask diehipster.
Oct. 15, 2013, 6:30 pm
ty from pps says:
also, diehipster... you know the "story" of companies like REI would sound very similar to this company.
Oct. 15, 2013, 6:34 pm
John Wasserman from Windsor Terrace says:
Pardon the plug, but has anyone tried "Head and Shoulders for Men WITH OLD SPICE IN IT"?!?!?!?!
This is an amazing product, if you don't mind my saying so. And I don't even HAVE dandruff!!!

Perhaps this is just a poor photo, but I'm not sure I would buy something from such a funny looking person. Of course, this is just one man's opinion.
Oct. 16, 2013, 3:44 pm

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