ABC. A, always, B, be, C, clicking. Always be clicking. Always be clicking! AIDA. Attention. Interest. Decision. Action. Attention: does this local news story have your attention? Interest: are you interested in community journalism, I know you are ‘cause it’s click or walk. You click on a story or you hit the bricks. Decision: have you made your decision for news? And action. AIDA. Get out there, and keep hustlin’, Brooklyn!