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Finally on the market: Williamsburg Whole Foods opening in July

Brooklyn Paper
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Williamsburgers have a Whole lot to look forward to.

Grocery empire Whole Foods is finally opening its Bedford Avenue store on July 26 following years of delays, and locals say they’re itching to get their hands on some biodynamic soy milk and bulk flax seeds after all this time

“I can’t wait,” said Leticia Devalar, who has lived in the neighborhood for 13 years and usually buys groceries at the nearby Foodtown. “I’ll shop there all the time.”

The organic market chain has been working on the outlet at N. Fourth Street since 2012, and was supposed to open the doors in 2014, but the whole thing moved slower than a herd of free-range chickens through organic peanut butter.

Amongst the hold-ups, a worker was seriously injured after being hit by a hose in 2014, and the construction company later lost its license for that and other transgressions when a worker died on a separate site.

Some Gowanus residents grumbled about gentrification when the high-end emporium opened its first Brooklyn store in their nabe in 2013, but Williamsburgers say that ship has well and truly sailed on Bedford Avenue.

“The neighborhood has already changed,” said seven-year resident Lisa Gerstel-Zach, who currently shops at Brooklyn Harvest and Urban Market, and is also looking forward to the forthcoming Kent Street Trader Joe’s. “You can’t yell ‘gentrifica­tion’ it happened 10 years ago. It’ll be a nice option.”

But not everyone in the area is thrilled about the chain’s arrival — the owners of the Foodtown across the street are suing the developer of the Whole Foods building, claiming it was able to flout parking requirements by filing misleading building plans, according to a recent Real Deal report.

The Williamsburg store won’t be anywhere near as big as the mammoth outpost near the canal, but it will boast a few unique offerings, including prepared foods from crustacean sensation Luke’s Lobster and pastries from Bushwick pizzeria Roberta’s.

— with Lauren Gill

Updated 10:17 pm, July 9, 2018
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Reasonable discourse

John Wasserman from Prospect Heights says:
Pardon the interruption:
Please take this under consideration for the "poors":
I suggest a "Half Foods", for poors and people that are on diets. The store would take up less space, and perhaps make America Slim Again.
John Wasserman
June 29, 2016, 5:37 pm
John Wasserman from Prospect Heights says:
John Wasserman is an inside job!
June 29, 2016, 10:41 pm
Antonia from Park Slope says:
Will they have organic products at this location, because I am mostly interested in organic products?
June 30, 2016, 5:14 am
Mike from Williamsburg says:
"the whole thing moved slower than a herd of free-range chickens through organic peanut butter."

Haha. Can the Brooklyn Paper provide video of that?
June 30, 2016, 8:19 am

Comments closed.

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