Sections

Ikea Water Taxi will continue after Circle Line buys business

Sale boat! Ikea Water Taxi will continue after tour company buys business

Oh buoy: New York Water Taxi’s Red Hook Ikea ferry will live on under new owners.
Brooklyn Paper
Share on TwitterTweet
Share on Facebook
Subscribe

Don’t miss our updates:

Talk about bailing out a boat!

The ferry that shuttles shoppers and their flat-pack furniture from the Red Hook Ikea to Manhattan is staying afloat despite its owners’ threats to raise the gangway for good, after another boat company bought the business last week.

New York Water Taxi’s honchos claimed they’d have to scuttle their enterprise if the city didn’t award them the contract to run its new five-borough ferry service last year, warning they couldn’t compete with a government-funded rival in Red Hook.

They still didn’t get the gig, but on Thursday they sold the entire operation to New York Cruise Lines — which runs the Circle Line sightseeing cruises — and both companies say the Erie Basin route will now keep chugging along.

“We are especially pleased to be continuing with the Ikea ferry service,” said Water Taxi bigwig Peter Ebright.

New York Water Taxi has been carrying Red Hookers and lovers of stylish-yet-affordable Scandinavian furniture across the river on its yellow-and-black checkered crafts since the store opened in 2008.

It is free on weekends and $5 per trip Monday through Friday — unless you have an Ikea receipt for $10 or more (the price of a colorful bath mat or two plates of Swedish meatballs), and then it is free.

And the new owner isn’t rocking the boat — those rates will stay the same, according to a Circle Line spokeswoman.

The city ultimately tapped out-of-state outfit Hornblower Cruises and Events to run its new ferry service — which will roll out with new stops in Bay Ridge, Sunset Park, Red Hook, and Brooklyn Bridge Park this summer, with trips costing the same as a subway fare.

Officials had planned on putting the Hook stop somewhere near the Water Taxi’s one on the neighborhood’s southern shore, but ultimately agreed to put it in the Atlantic Basin at the Cruise Terminal — closer to Carroll Gardens — after residents demanded the berth be walking distance from more local homes.

The city has touted the new routes as a complement to other transit services on the East River, but Water Taxi isn’t the only company that capsized in the face of the competition — former East River ferry operator Billybey also sold off its fleet last year after failing to score the coveted contract.

Reach reporter Lauren Gill at lgill@cnglocal.com or by calling (718) 260–2511. Follow her on Twitter @laurenk_gill
Updated 10:17 pm, July 9, 2018
Today’s news:
Share on TwitterTweet
Share on Facebook
Subscribe

Don’t miss our updates:

Reasonable discourse

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Don’t miss out!

Stay in touch with the stories people are talking about in your neighborhood:

Optional: Help us tailor our newsletters to you!