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Primark celebrates Fashion Week at Kings Plaza store

I am resilient: Bronx resident Dora Osei-Bonsu left her powerful message on the positivity mirror wall during Primark’s opening celebration for its Kings Plaza store on Sept. 15.
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Fanatic followers of fashion flocked to Kings Plaza Shopping Center on Sept. 15 to celebrate New York Fashion Week at the recently opened Irish fashion outlet Primark.

Patrons explored the packed store, which was the first of its kind to open in the borough back in July, and they were able to join in on a number of fun activities, including getting customized art on denim-wear and sneakers, or creating an Instagrammable moment by writing a message on a positivity mirror wall, all of which were very popular, according to a Bronx resident who made the cross-borough trip to see the new store first-hand.

“I really liked the store, although I didn’t get a chance to do the denim, there was a long line,” said Dora Osei-Bonsu, who brought home a large haul from her trip to the store. “I bought $150 worth of clothes, so I got a lot of stuff,” she said.

Osei-Bonsu also got a chance to write on the positivity mirror — which was topped with the prompt “I am” — and shared an optimistic message.

“I wrote ‘I am resilient’ because I think that best represents me, since I work hard,” said the 23-year-old nurse.

One former Brooklynite who has since moved out of state, added her hopeful message on the mirror wall as well.

“I wrote ‘I am enough’ on the mirror, because some people might feel like they might need to do more to improve themselves, but it’s important to know that you are good enough,” said 16-year-old Asia King, who is originally from Crown Heights but now lives in Georgia and was back visiting her aunt.

King said she appreciated the good value of the clothes at Primark.

“I actually loved the store a lot, it’s not too expensive and it’s just the right price for the type of clothing and it’s good quality,” she said.

One local mother and her son stopped in to get clothes for the new school year.

“We did a little back-to-school shopping,” said Marine Parker Jennifer Lembo, whose son, Anthony, got a temporary tattoo on his arm at the store and is now all ready to head to kindergarten.

Another Brooklyn mom just happened to stumble on the event, but stayed for the family fun.

“We went to Kings Plaza and we saw that there was an event at Primark,” said Bensonhurst resident Vanessa Yeung, who brought her daughter, aunt, and mother out for a day at the mall.

Yeung said she liked the many options of clothes at the store and got some snazzy customized sneakers in her haul.

“There was a lot of choice and we bought Converse, some T-shirts for my husband. My favorite part was the sneakers artist, that was something different,” she said.

But mostly, it was an enjoyable day for the whole family, according to Yeung.

“It was a fun day, because they opened for the whole day where kids could enjoy themselves and the parents as well,” she said.

Reach reporter Kevin Duggan at (718) 260–2511 or by e-mail at kduggan@cnglocal.com. Follow him on Twitter @kduggan16.
Updated 11:48 am, January 16, 2019
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