No ‘Quay’! New website advertises luxury digs for sale at Bridge Park’s taller Pier 6 tower

Coming soon: Developers released new renderings of the 28-story luxury tower at Pier 6, now called Quay Tower.
Brooklyn Paper
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They went their own Quay.

The developers of two polarizing towers at Pier 6 in Brooklyn Bridge Park unveiled a new website hawking 126 luxury apartments inside the taller 28-story high-rise, dubbed Quay Tower, even though a judge is still deciding whether the pair of buildings can go up at all.

The flashy promotional site — which boasts the disclaimer that the builders are not yet accepting cash from prospective tenants — features a new rendering for the condominium-filled tower at 50 Bridge Park Dr., and a page where interested buyers can request more information on its units for sale, which include two-bedrooms starting at $1.9 million, three-bedrooms at $2.9 million, four-bedrooms at $5 million, and five-bedrooms at $5.5 million.

But one critic of the development said the website is nothing compared to the ongoing construction of the towers at the foot of Atlantic Avenue, which have risen rapidly despite Justice Carmen Victoria St. George’s pending verdict because her predecessor permitted the work in July as long as it could be “undone” if the court rules against the project.

“I’m upset with the city, state, and Brooklyn Bridge Park Corporation for building unnecessary buildings in the park, that’s the real issue here, not the fact that they have pretty pictures on a website,” said Peter Bray, the head of civic group the Brooklyn Heights Association, which filed suit against meadow honchos in July 2016 after developers RAL Development Services and Oliver’s Realty Group submitted plans for the 15- and 28-story towers.

The builders hope to begin sales at Quay this spring, and are optimistic they can welcome tenants by summer 2019 — if St. George decides the towers can go up. But the real-estate firms are not taking any deposits until a verdict comes, according to a spokesman for RAL Development Services.

“We are acting in good faith under the terms of the ground lease and the merits of the arguments previously made in court,” the rep said.

And developers have yet to release a website for the 15-story high-rise at 15 Bridge Park Dr. that will offer 100 so-called affordable units, at least 10 stories of which are already complete.

Reach reporter Julianne Cuba at (718) 260–4577 or by e-mail at Follow her on Twitter @julcuba.
Updated 5:50 pm, July 9, 2018
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Reasonable discourse

Jack from Brooklyn Heights says:
Is that how they will pronounce it, rhyming with "way", rather than the civilized way, the same as "key"? I wasn't much against the tower before, but I am now that I know it promotes idiocy.
Jan. 23, 2018, 10:04 am
Mark from Brooklyn Heights says:
Millions of people will visit the park and yet they've decided to favor a lucky few for not-affordable-middle-income-subsidized housing and taken away the long promised grand Atlantic Ave entrance. They Park Corp, the elected officials, and the developers who have bought them off via sizable campaign contributions, including China Vanke, should be tarred and feathered.
Jan. 23, 2018, 4:40 pm
Andrew Porter from Brooklyn Heights says:
Jack, it's "Key." Maybe they should have called it Barkley or Berkeley, Square...

I wonder if these plans will anger the judge enough to kill the plan?
Jan. 23, 2018, 5:42 pm
Julianne Cuba from Brooklyn Paper says:
Hi Andrew, it’s actually pronounced “kway,” which is a term for a landing place constructed on the edge of a body of water, according to the PR agents.
Jan. 23, 2018, 9:43 pm
Zoe from Upstate says:
Similar to when Bloomberg announced the 2005 Williamsburg Greenpoint waterfront rezoning and mistakenly included Domino's population count, whose rezoning was to follow by several years.
Jan. 24, 2018, 8:27 am
Matt from Cobble Hill says:
It should be renamed Pray given rising sea levels

Such a scam to have these flood zones developed. They should be parkland since they will be under water in 50 years. The greed and hubris.
Jan. 24, 2018, 8:38 am
Zoe says:
@2:03, environmental impact statements be damned

Anyway, locals sold Brooklyn out while making too many babies and not enough money, because who will pay for subway repairs? The jumpers?
Jan. 24, 2018, 9:05 am
Joanne from Brooklyn Heights says:
Zoe, Who is paying to subsidize most new developments? It's not the real estate industry. New Yonkers are paying to be priced out. Maybe the City will survive this bubble and such properties will in the future start to help pay for subway repairs when their tax exceptions expire. Meanwhile, the waters are rising, but much essential infrastructure is in the floodplains. Nonetheless, parkland would be preferred.
Jan. 24, 2018, 9:32 am
Nora from Brooklyn Heights says:
Speaking of websites.....The BBP website stills says "Bring the kids to one of five playgrounds at Pier 6." Now that those playgrounds are in the middle of a huge construction site that poses a danger to the wellbeing of children(whether it's trying to get to the "playgrounds"or while in those "playgrounds"), the website needs to stop inviting people to bring their kids there.
Jan. 24, 2018, 9:41 am
Emily from Brooklyn Heights says:
Does this group feel that it is realistic to expect the two towers built to be "undone", if the judge rules against it.
Jan. 25, 2018, 12:44 pm
Richard from Red Hook says:
Emily, It is doable.
Jan. 26, 2018, 2:02 pm
Richard from Red Hook says:
... 108 East 96th Street
Jan. 26, 2018, 2:16 pm
Kate from Clinton Hill says:
Separating the promenade from the bridge with an elevator motor room, hvac junk and a few floors of overpriced schmaltz was absolutely disrespectful of NYC.
Jan. 26, 2018, 2:33 pm
Janie from Windsor Terrace says:
108 East 96th Street, yes!
Jan. 28, 2018, 3:12 pm
Jack from Brooklyn Heights says:
What has been built so far on the 15-story tower appears to be much taller than what's shown on the rendering. Very mis-leading!
Feb. 2, 2018, 1 pm
John from Brooklyn Heights says:
BBP and the politicians who have backed this project have not stopped misleading the public.. BBP advertises that it's a park with playgrounds for children, but those playgrounds are in the middle of a construction site that endangers the wellbeing of any child playing in the area.
BBP and the politicians behind this project have used public money to build and maintain grounds for residents of luxury apartments. And all this is going on while the court has not even made a decision on the case.
Our communities have to start electing people who actually represent the people who live here.
Feb. 2, 2018, 1:34 pm
Dylan from Williamsburg says:
Does anyone know the website for the so-called affordable rentals?
May 31, 2018, 4:06 pm

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