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Apple to Billyburg?

By Dana Rubinstein
The Brooklyn Paper

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The Apple Store and a Barneys Co-op are reportedly in talks to lease retail space in the ground floor of the Williamsburg Edge, the mammoth, 1,350-unit development rising on the Kent Avenue waterfront.

“Apple and Barneys Co-op are both negotiating for their first stores in Brooklyn,” according to a report in the New York Post that cited anonymous sources.

Brooklyn Bridge Realty

Robert Greenstone, the broker handling any such negotiations, told The Brooklyn Paper, “I cannot confirm or deny it.”

“It’s a little premature,” he said. “We are treating this with kid gloves.”

The Edge, which will stretch along Kent Avenue, from North Fifth to North Seventh streets, has 80,000 square feet of retail space. Each retailer will be able to design its own storefront.

“Apple will look like Apple,” said Greenstone. “Gorilla Coffee will look like Gorilla Coffee. I’m just using names.”

Neither Apple nor Gorilla Coffee — an independent Park Slope coffee roaster — responded to requests for comment.

“You really have the opportunity to mess things up or do things right,” added Greenstone. “We won’t mess things up.

©2007 The Brooklyn Paper

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