Starbucks just served one of its most-loyal customers a double shot of disappointment.
The announcement by the Seattle-based java giant that it would close a beloved Bay Ridge branch was a bitter blow to regular Andrew El-Kadi — but it was nothing compared to the coffee corporation’s complete disregard for the 247 signatures El-Kadi gathered on petitions to keep the Third Avenue shop open.
“I’m saddened,” said El-Kadi, who lives two doors away from the 84th Street location and visited it nearly daily since it opened in January for his double shot of espresso, served over ice with a splash of two-percent milk.
“They have the nicest decor, the best staff, and they get your drink right — which, lately, is a real rarity among Starbucks stores,” he added.
After hearing that the store would close on Sept. 26, El-Kadi fashioned himself into a one-man preservation band, enlisting local latte loyalists to sign onto his campaign to save the store, the youngest of four Starbucks in the neighborhood.
But Starbucks wasn’t interested in retaining the shop — one of 600 nationwide that will be shuttered. In fact, Starbucks execs weren’t even interested in giving El-Kadi the time of day.
The mocha maniac tried to contact at least seven Starbucks high-ups to discuss his petition and attempt to convince them to keep coffee flowing on Third Avenue, but he never heard back — not even a “Wake up and smell the coffee, Andrew.”
The lack of response from Starbucks compelled El-Kadi to sell his stocks in the company that he relies on for 450 milligrams of caffeine daily.
“I’m usually anti big business, but for the most part, Starbucks has been pretty ethical,” said El-Kadi, whose other activism includes anti-war struggles. “But in seeing how they dealt with this, they want to be treated like a local business, but they behave like a corporation.”
A Starbucks spokeswoman told The Brooklyn Paper that the company appreciated El-Kadi’s efforts to keep the branch open.
“We are humbled by the support we’ve received from our partners and customers regarding the closure of our stores,” the spokeswoman said in a statement. “We recognize the impact this announcement has had on the communities where we operate and value the feedback.”
But El-Kadi has a hard time swallowing the huge corporation’s response, and he’s starting to see protesting against corporations as a venti-sized cup that’s half empty.
“This whole situation discourages me from showing enthusiasm about a corporation, and more than anything, this campaign has shown me the kind of corporation that Starbucks is,” said El-Kadi, who says he will satisfy his caffeine cravings at a Starbucks near his Brooklyn Heights office, or at the Little Cupcake Bakeshop at 91st Street.
©2008 Community News Group
By submitting this comment, you agree to the following terms:
You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.