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Boooo-m! Macy’s jeered for moving July 4th to … Jersey!

The Brooklyn Paper

Darkness will rule the skies of Brooklyn this Fourth of July because Macy’s has decided to hold its annual fireworks extravaganza on the distant banks of the Hudson River rather than its usual location along the East River.

The retail giant announced on Monday that the launching pads for the colorful fireworks have been relocated to a stretch of the Hudson between 23rd and 50th streets — a spot that’s not only beyond Brooklyn’s horizon, but also farther north than usual.

The change will hinder views from the Columbia Street Waterfront District all the way to Greenpoint — and inland to Fort Greene, Park Slope and beyond, neighborhoods that have been dazzled by the rockets’ red glare and the bombs bursting in air.

The company said it made the change to honor Henry Hudson, who explored his namesake waterway 400 years ago, but Brooklynites were upset about losing their front row seats to the patriotic spectacular.

“Not having a view … of fireworks is definitely disappointing,” said Susan Fox, whose rooftop Independence Day parties at her 12th Street home are the stuff of Park Slope legend.

But Fox, who runs the indispensable Park Slope Parents online message board, said she’d keep the parties alive, much like General George Washington did with the Continental Army during the indomitable winter at Valley Forge.

Brooklyn’s politicians reacted angrily to Macy’s desertion of the East River. Borough President Markowitz issued a call, which Councilman David Yassky (D–Brooklyn Heights) seconded, for the retailer to at least deploy some of its fireworks filled barges to the East River.

“I urge Macy’s to split the show so that Brooklyn residents are not robbed of this important tradition and influx of economic activity during this moment of economic uncertainty,” Yassky said.

Markowitz reminded Macy’s, which has a location on the bustling Fulton Mall in Downtown Brooklyn no less, that the borough is just as linked to Henry Hudson as that river to the west.

“New York City’s own ‘Breukelen’ was among the earliest Dutch settlements in New Netherland,” he said. “I urge Macy’s to relocate half of the Hudson River barges to the East River so that ‘Breukelenites’ … can join revelers on Manhattan’s West Side and in New Jersey in celebrating our nation’s independence and this historic quadricentennial.”

The switch has also fizzled the spirits of businesses that get a surge on the Fourth.

“That’s possibly our busiest day,” said Randy Valdiviezo, who works in the Brooklyn Ice Cream Factory on a pier at the end of Old Fulton Street. “It’s insane. The pier is packed.”

Macy’s said its pyrotechnic display would still be somewhat visible in Brooklyn, thanks to a plan to deploy far more high-level fireworks — mini-bombs that will reach 1,000 feet — this year.

The company would not promise that this year’s move from Brooklyn would be corrected in 2010.

“Every year we look at the show and the design of the show really determines the location,” Orlando Veras, a company spokesman, told The Brooklyn Paper.

Reader Feedback

Ed from Park Slope says:
Who cares?

There is more park land on the Hudson River. Can't wait.
May 7, 2009, 11:39 am
chuck from boerum hill says:
we should take this opportunity to promote the Prospect Park/Grand Army Plaza fireworks and keep Brooklyn money in Brooklyn.
May 7, 2009, 11:47 am
Scott says:
People are so selfish. I think it's a great idea to honor this milestone anniversary. Macy's tries to do the right thing and all people can think about is their own party or how many ice cream sundaes they are going to sell. Funny how no one wants to pony up the millions it costs to put on a fantastic show like this, but have no problem telling Macy's how and where they should spend theirs.
I am sure there any many cites around the country that would love to have this celebration even if is not right in their own neighborhood.
May 7, 2009, 12:19 pm
Jim from Boerum Hill says:
The switch from Abraham and Straus and Bamberger's to Macy's years ago was against customers' wishes overall. Still Macy's didn't change back. Based on past precedents like that, I'd say that Macy's has made up it's mind for this year. Still, it's good that people are voicing their disappointment. In doing that, I have a feeling Macy's fireworks will be back on the East River in 2010.

One other thought: while the fireworks brings Macy's much publicity, they also don't have to host them at all. Or if they didn't, would someone else pick them up? If so, maybe a different sponsor should be found if they don't have East River fireworks in 2010. JCPenney is moving into Gimbel's on Broadway--maybe they could do East River fireworks as a competition to Macy's Hudson River fireworks.
May 7, 2009, 12:27 pm
Peter from DUMBO says:
This is the best news ever!!
I could actually stay home this 4th.
of July. It's not that much fun to have
200,000 extra people on your block.

THANK YOU MACY'S !!!!!
May 8, 2009, 4:38 pm
Ed from P Slope says:
Jim from Boerum Hill says: "while the fireworks brings Macy's much publicity, they also don't have to host them at all. Or if they didn't, would someone else pick them up? If so, maybe a different sponsor should be found if they don't have East River fireworks in 2010."

You get it -- but you don't.
Macy's doesn't HAVE to do this, AT ALL.
Macy's doesn't just "host" or "sponor" this event. It CREATED it.
May 8, 2009, 5:03 pm
Jerry from Brooklyn says:
Peter from DUMBO says: 'This is the best news ever!!
I could actually stay home this 4th. of July. It's not that much fun to have 200,000 extra people on your block.
THANK YOU MACY'S !!!!!'

SAME HERE.

No matter where the thing has been held, lots of people couldn't easily see it from NYC, can see it just as well if it's in NJ, or get a better, no-hassle view on TV.

Protesters can *try* to frame this as some insult to NYers, but we know the protest is really about money -- like Yassky said, the lost "influx of economic activity."
As Scott [above] said, their big concern is "how many ice cream sundaes they are going to sell" on Macy's coattails.
May 9, 2009, 1:39 pm
Adubs from Greenpoint says:
Well I for one am disappointed. I just moved into an awesome place in Greenpoint with roof access. Was all excited to host a party this year. And wouldn't you know it, they move it. Well eff Macy's anyway. I hate that store. I guess I'll just watch the Mexican and Polish people shoot guns into the air. That's fun too.
May 11, 2009, 5:23 pm
wg from canada says:
it sounds like a bunch of babies are running brooklyn why can't they share it's not all about brooklyn it's about the whole USA
June 11, 2009, 12:48 pm
Rizzo from Uranus says:
you brooklyn cry babies are worst than the cast of Jersey Shore...get a grip and a clue...you are just one of the 5 borruughs...and your farts do not smell like roses!
May 31, 2010, 10:59 am

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