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The New Domino: A benefit to Williamsburg

for The Brooklyn Paper

We are particularly pleased that the City Planning Commission has unanimously approved our “New Domino” plans, which will now advance for final consideration by the New York City Council.

Planning Commission Chairwoman Amanda Burden highlighted The New Domino’s benefits, saying, “This project will bring high-quality design and architecture, much-needed affordable housing, significant community facilities, and open space on the waterfront to a Williamsburg community in need of all these things.”

The Commission’s action reflects support for the planning framework that offered a community-oriented project that balances density, open space, preservation, and most important, affordable housing. A living urban community requires creative planning and design — which is why we have double the parks, lawns, playgrounds and quality public open space required; a design that emphasizes light and air; a restored landmark centerpiece; access to the waterfront and a quarter-mile riverfront esplanade; and a circulation system that links The New Domino directly to the existing street grid. Space is also provided for a supermarket and for a new school in the Refinery if needed, and the development offers a job-training program for 500 neighborhood residents.

These many benefits, including maintaining the affordable housing for the life of the development, will be guaranteed not simply by plans and promises, but by legally enforceable restrictive covenants.

At the same time, it needs to be recognized that providing 660 affordable units and extraordinary public amenities comes with a significant price tag — a burden borne by revenues from the market-rate component of the New Domino. Cutting back on that component reduces the dollars available to cover these costs and impairs the development’s overall economic viability.

In casting his positive vote, Commissioner Irwin Cantor addressed the issue, modifying the lyrics to Frank Sinatra’s 1955 hit song: “Affordability and density is like love and marriage — you can’t have one without the other.”

Our mission over the past 37 years has been to create affordable housing for New Yorkers, providing nearly 140,000 such homes and apartments for working families. We became engaged in The New Domino principally because of the opportunity to create 660 affordable units to serve lower income families. We will uphold that commitment.

There are pre-existing transportation issues to be addressed that are community-wide and clearly far beyond our scope. Reducing the density of the New Domino, as some have called for, would have little or no tangible effect on the problem, amounting to one or two persons per subway car. But the New Domino can and will be part of the solution to the area-wide issue. Working with others in the community over our 10-year development period, we will pursue responsible, strategic improvements with the MTA and with ferry and shuttle bus operators to make a real and lasting difference.

We look forward to continuing positive and cooperative dialogue with the Williamsburg community and the City Council.

Susan Pollock is senior vice president of CPC Resources, the developer of The New Domino.

Reader Feedback

Mike from GP says:
No mention of all those parking spaces that will flood the neighborhood with cars, eh?
June 18, 2010, 6:46 am
pal from greenpoint says:
i love when these creeps mention affordable housing and how it's going to benefit the community.
what a joke! amanda burden is not really a city planner even though that's her title. she's a wealthy socialite with a couple of degrees who is more interested in real estate than planning a city that serves everyone's needs. her agenda is elitist. that's why our elitist mayor appointed her. she's a shill for developers. the domino plan is too big - way out of scale. something much much smaller and some parklands would be nice. people love brooklyn for what it is. we don't want manhattan over here. we don't want another ugly battery park city in brooklyn.
June 18, 2010, 10:28 am
Joe from Greenpoint says:
i am very happy for this plan, as long 1.750 parking spaces will be at the new Development that's a major Accomplishment…...
June 18, 2010, 10:50 am
Ben from Greenpoint says:
Again again and again… this freshmen Levine is just a puppet from his buss Vito Lopez, this big project is a big accomplishment for our community
660 affordable units are 30%. according New York City rules and regulations should be only 20% we need housing desperately
As you all see mayor Bloomberg, Brooklyn Borough President, and city planning are for the plan big time,
The only problem is that Domino owners doesn’t like to be controlled by Lopez-Levine and his company, they are just trouble makers! They don’t like
That Hamish people should get big and nice affordable apartments... Let’s support this Domino project so we will have a better and bigger live style
We all wish Domino owners lots of luck… Go Domino Go!!!
June 18, 2010, 10:55 am
Bob from Willamsburg says:
I am an attorney familiar with zoning in this area. I fully support the Domino Project because it will lead to a revitalization of the waterfront, written about in papers as "the next gold coast."

Property values will rise, jobs will be created, and a blighted community will become alive.

These politicians are misguided.
June 18, 2010, 11:01 am
pal from greenpoint says:
a blighted community???? are you kidding me????
June 18, 2010, 11:05 am
tim from greenpoint says:
"The Edge" is already completely empty. This developer is banking on a relatively speedy housing recovery I guess... I think they'll be disappointed.
June 18, 2010, Noon
Moshe Aron Kestenbaum from Williamsburg ODA says:
"It's going to be a disaster.Disaster-response management for the last leg of the eaat river is urgently needed . The the fish community is comprised of 22 species near the Domino site that will be affected by this development
June 20, 2010, 4:48 pm
Gail from Greenpoint says:
"There are pre-existing transportation issues to be addressed that are community-wide and clearly far beyond our scope."

Beyond your scope? Maybe decrease the size of the project - that's in your scope isn't it? Talk about passing the buck!!

Who cares about affordable housing if you can't get to work because 7000 people are now added to your already crowded commute??
June 21, 2010, 11:56 am
Jim from Greenpoint says:
Just letting you know the water taxi will provide faster and better service, problem salved.. ….
June 21, 2010, 12:01 pm
Mark from Greenpoint says:
The New Domino: A benefit to investors

Once again the community doesn't matter.

Just build it and get your return. Once you've got yours who cares about what happens to it.

The only only people who want this are those that are making money off it. I haven't met anyone in the neighborhood that wants to see this happen...

Water Taxi? who takes a water taxi? they were supposed to get those at those other crap towers they build just south of the domino factory...
July 1, 2010, 12:58 pm

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