Past issues
Feeds
The Paper in print
Twitter
Facebook
Contact
Email updates Twitter Facebook RSS Feeds
Three butter queens now sit on the cupcake throne of Park Slope.
A trio of frosting-slinging gals just launched Butter Lane, a cupcake bakery that takes over the Seventh Avenue storefront of Park Slope’s now-dethroned King of Cupcakes.
The pop-up shop is in the midst of a two-week “trial period” in the wake of a bitter blowout between the former buttercream peddlers and Ricky’s NYC, the costume and cosmetics company that controls the lease and, for some reason, really wants a cupcake shop to work at that location.
Butter Lane co-owner Maria Baugh is up for the challenge, explaining that she and her co-owners have a unique concept — a “cupcake for adults.”
“We’re cutting down on the sugar and increasing the flavor,” she said. “These aren’t cupcakes with wacky colors that will make your teeth hurt.”
Customers choose from three flavors of cakes — chocolate, vanilla and banana — along with more than 20 frostings, including chocolate mint, maple and blueberry for $3 each.
“We use real fruit — no dies or preservatives,” said Emilio Tostado, whose greatest-ever job title is actually, “Power Icer.”
The shop is set-up differently than King of Cupcakes, which closed down a month ago, claiming that Ricky’s NYC failed to promote the bakery.
If reviews of Butter Lane’s flagship store are any indication, it won’t have the same problems. Online comments are hailing the cupcakes — from Butter Lane’s Manhattan location — as “my favorite” and “insane.” (In a good way.)
Special treats include the salted caramel cupcake, which is topped with popcorn kernels; and a peanut butter-banana medley dubbed, predictably, “The Elvis.”
Butter Lane also sells Stumptown Coffee, cupcakes by the dozen and is adorned with white, 1970s-style chairs.
“We’re excited to give it a shot,” said operations manager Marco Lopez.
Butter Lane [240 Seventh Ave. between Fourth and Fifth streets in Park Slope, (718) 369 0466]. For info, visit www.butterlane.com.
©2011 Community Newspaper Group
By submitting this comment, you agree to the following terms:
You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.
Print this story
Digg this
Del.icio.us