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Fulton Mall goes trendy

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Swedish cheap-chic clothing store H&M will come to Fulton Mall by next spring, a company spokeswoman confirmed on Friday.

The location would be the company’s second in Brooklyn — the Kings Plaza Mall store opened in 2001 — and would be part of the Fulton Mall area’s ongoing transformation from a discount shopping strip into a broader residential community with a mix of stores.

The H&M spokeswoman did not say where the new store would open along the Mall, the borough’s busiest shopping strip, with 100,000 shoppers each day, but Price Mart, a giant store between Bridge and Lawrence streets, just posted “Going out of Business” signs.

H&M’s announcement comes as rents along the strip are already soaring, up 50 to 100 percent, said a broker with Ingram and Hebron Realty.

H&M, a high-fashion, low-price, Euro-style retailer, opened its first store in Sweden in 1947, and its first U.S. store on Fifth Avenue in Manhattan in March, 2000.

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