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Downtown in chains! Two expensive national eateries to fill Adams Street eyesore

The Brooklyn Paper
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Downtown is getting high-end beef, sweets and a dash of Vegas entertainment now that two more chain eateries are moving to Adams Street — the latest explosions in a restaurant boom that includes Shake Shack and Panera Bread.

Sugar and Plumm, a dessert eatery, and American BBQ and Beer Company, a brand new venture by a Las Vegas hotel developer, each signed 20-year leases at 345 Adams St., the decrepit former city office next to the Marriott Hotel and Morton’s The Steakhouse annex.

“With these great new tenants … we are seeing further evolution of Downtown Brooklyn as an in-demand retail destination,” said Joshua Muss, whose firm Muss Development owns the building near Willoughby Street.

The fantastical and touristy Sugar and Plumm features chocolates, crepes and lunchtime fare, but its first Brooklyn shop will also boast a surprise international attraction, according to president and CEO Lamia Jacobs.

One surprise will be the prices for Downtown workers: At lunchtime, sandwiches range from $8 for a grilled cheese to $13 for a beef tip Dagwood. For breakfast, two eggs any style cost $6.

American BBQ and Beer Company will be the first location of a new restaurant brand by Mark Advent, the developer behind the New York New York hotel in Vegas, the world-famous, Gotham-themed monument to kitsch.

Advent said that he will set up the barbecue joint’s headquarters in Brooklyn and bring in the prestigious Michelin star-winning chef Christopher Lee, whose resume includes Gaphattan favorites Oceana and Aureole.

Borough boosters hope the two new eateries will form a bold “restaurant row” on Adams Street and further enhance a burgeoning retail corridor on the Fulton Mall, which is gearing up to welcome H&M and Express sometime next year.

Panera Bread, a national “artisan” bakery and café, will be the first tenant to revitalize the Adams Street eyesore when it opens in February, following Shake Shake’s expected opening this month at the corner of Fulton and Adams streets.

Single-patty hamburgers at the fast-food joint cost $4.50.

Reach Kate Briquelet at kbriquelet@cnglocal.com or by calling her at (718) 260-2511.

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Reader Feedback

Nick from Brooklyn says:
There is no way the people who work in the area will support these restaurants. The prices for lunch are too high for their pay grade. Unless the residents of Brooklyn Heights wander over into the area on weekends (when the area is desolate) in extremely large numbers, these ventures will fail.
Dec. 6, 2011, 10:45 am
What? from Remsen Village says:
This Adams Street building is an eyesore? I guess anything older than 2005 is an "eyesore " to transplants.
Dec. 6, 2011, 2:13 pm
Dan from Cobble Hill says:
You demonize the 2 new restaurants as "chains" when, in fact, a quick look on the Internet shows that S&P has only 1 other location, and the BBQ is a new concept. Anything is better than what has been there the past few decades. Get a grip.
Dec. 6, 2011, 3:37 pm
joey from downtown says:
ever go to cafe metro in metrotech for lunch? same prices...very crowded... hate to say it but people want choice in downtown and these are a welcome addition.
Dec. 6, 2011, 8:56 pm
NYrByChoice from MetroTech says:
These are the last days of the "hood" known as Fulton Mall.

Thank God
Jan. 13, 2012, 2:40 pm

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