Storefront displays

for The Brooklyn Paper
Share on TwitterTweet
Share on Facebook

Get our stories in your inbox, free.

Like Brooklyn Paper on Facebook.

How much is that artwork in the window?

It’s not really for sale, but both the artist and the store’s merchant will be glad it stopped you in your tracks.

For instance, the artists, Rita Leduc and Patricia Brace performed in front of Gothic Cabinet Craft and incorporated the business owner.

“Steve, the manager of Gothic Cabinet Craft and his friend, Taki danced, sang, and played instruments to traditional Greek music inside the store while we cut out their silhouettes on the sidewalk outside,” said Leduc and Brace. “This piece surpassed our expectations by not only responding to the space but also to the people who work in the space, marking it as a seminal part of the series.”

One of the initiatives of the 4th Annual Storefront Art Walk (SAW), a project by the 5th Avenue Business Improvement District, is to have site-specific art installed in the storefronts of myriad businesses along 5th Avenue, Bay Ridge. The project was chiefly organized by local art aficionados, John Avelutto, Heather Hamilton and David Gitt.

Not only does SAW brighten the neighborhood with striking works of art, but it also benefits Brooklyn-based artists and local businesses. Artists gain the opportunity to showcase their craft by sprucing up or drawing attention to merchants’ storefronts. The social art project is also commendable for boosting cooperation within the community.

Each artist tried to incorporate his or her partnering business in the art. “Beautifully Unnatural,” a luxurious floral print by David Brown, pieces together photographs of flowers sold by Orchid Florist. Meanwhile, Melissa Beck’s impressive tower of towels spans from floor to ceiling in the window of Hair Culture. In Dave Eppley’s installation for Long’s Wines, rainbows cascade out of large bottles painted on the windows and spill onto the sidewalk. The vibrant artwork adds a cheery and welcoming touch to the storefront.

“It’s a unique project in that artists were the ones who approached the merchants,” said organizer, Avelutto. “It’s very much a social experiment. There is a lot of juggling and variable issues to be had between the wants of the store and the artists, so they compromise.”

Leduc and Brace were attracted to the their storefront collaborators for the same reason most people stop by — the furniture.

“We initially chose Gothic Cabinet Craft because of the modernist forms the furniture created in the storefront window. As hard-edged, clunky objects, they were full of potential for a plethora of interventions that include both performance and installati­on,” said Leduc and Brace.

Although colorful Bay Ridge is hardly lacking of culture, the neighborhood has a deficit of art galleries and contemporary art sites.

“There’s not much studio space in the neighborhood. The architecture doesn’t blend itself to that, so there are more residential spaces. We wanted to find ways to bring contemporary art to the neighborhood without necessarily having open studios,” explained Avelutto.

Those keen on doing the art walk may download a map of the participating shops and artists on the SAW website.

“5th Avenue Bay Ridge Storefront Art Walk” is between Bay Ridge Ave and 81st Street along Fifth Avenue, Through June 21st.

Today’s news:
Share on TwitterTweet
Share on Facebook

Get our stories in your inbox, free.

Like Brooklyn Paper on Facebook.

Reasonable discourse

manhatposeur from brokeland says:
And I am awaiting diehipster's rants.
June 14, 2013, 8:01 am
The Chooch from Bay Ridge Realty says:
Don't hold your breath. The Chooch has jammed the pace of things around here I think. Especially since he started talking about hipster chicks - the Achilles heel of mooks and Lotharios with Crisco in their hair. They may be smartin' from that still.

As for the "Bay Ridge Art Walk." Mookie, if you don't own your shack down here after what, two generations? ... then you really are stoopit.

See, here's the problem with you guys. You have such deep-seated contempt for hippies and artists, that you refuse to believe they could be viable actors in your community. I mean, if 200 pirates from Uzbekistan showed up, you'd all be raising the barricades. But something in you tells you these "——" artists could never gentrify the living f*ck out of your neighborhood. Even though they do this over and over and over again.

Hey Bay Ridge! This is the "ART WALK." That's right, finger painting, face painting, something for the kids. Hello! Knock knock! The "Art Walk?" Get it?
July 14, 2013, 1:44 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Don’t miss out!

Stay in touch with the stories people are talking about in your neighborhood:

Optional: Help us tailor our newsletters to you!