Fulton Mall is beginning to look more like a “mall.”
Last week snazzy European retailer H&M became the newest addition to this once-blighted strip of Downtown near the intersection of Bridge Street. The store held an opening day block party, which was attended by hundreds of people.
“It’s part of the revitalization of the area and it’s part of our extension plan,” said Nicole Christie, a spokeswoman for the budget clothing company.
Although this is the second H&M in the borough, the Fulton Mall location is now the company’s flagship store in Brooklyn. In 2001, it opened a store in King’s Plaza.
Over the last decade, Fulton Mall has undergone a transformation. It’s become the home of Brooklyn’s first Shake Shack restaurant and now houses shopping center staples like the Gap, Armani Exchange, and Swarovski Crystal.
H&M helped sparked this revitalization by announcing in 2008 its intention to open a store on the mall. The company had planned to open by 2009, but was thwarted by nearby infrastructure construction, said Christie.Reach reporter Jaime Lutz at email@example.com or by calling (718) 260-8310. Follow her on Twitter @jaime_lutz.