Bottoms up! Gowanus Whole Foods to open with a rooftop bar

The Brooklyn Paper
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Go for the organic kale, stay for the craft beers.

Wannabe Whole Foods shoppers chomping at the bit to get inside the chain’s soon-to-open Brooklyn outpost in Gowanus have another reason to lick their chops: they’ll be able to gulp down cold brews at a rooftop bar overlooking the surrounding neighborhood. Oh, and the fetid Gowanus Canal.

The megastore going up on Third Avenue and Third Street is slated to open later this year with a rooftop beer hall that will offer 16 brews on tap and a menu of local fare, according to a spokesman for the grocery giant.

“It’s going to be a really cool space,” said Michael Sinatra. “It will give exceptional views of the neighborho­od.”

The canal-side venue atop the single-story grocery store to be called “The Roof,” which will have indoor and outdoor seating, will serve up a range of ales from local and American craft breweries including Evil Twin, Sixpoint, Captain Lawrence, Stillwater, and Westbrook Brewing, according to Whole Foods officials.

The food menu will feature “gastro-pub” fare such as burgers, ribs, cheeses, and even vegetarian dishes made with products from local vendors including pickle-maker Brooklyn Brine in Gowanus and meat supplier Brooklyn Cured, said Sinatra.

A bar isn’t the only thing that will sit above the upscale organic supermarket. There will also be a 20,000-square-foot rooftop greenhouse that local produce company Gotham Greens will operate. Kale and other greens from the rooftop garden will be sold at the grocery store, which, Sinatra said, will also carry a line of products like cheesecakes, pies, and other baked goods from Frankie’s 457 on Court Street.

The outpost, complete with a 250-car parking lot, is scheduled to open in December after eight years of delays and complaints from neighbors about its mammoth scale and traffic impacts.

The chain started hiring about a month ago to fill close to 300 jobs at the store that is midway between Carroll Gardens and Park Slope.

The borough’s second Whole Foods outlet is expected to open inside a massive retail complex in Williamsburg in 2014.

Reach reporter Natalie Musumeci at or by calling (718) 260-4505. Follow her at
Updated 10:15 pm, July 9, 2018
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Reasonable discourse

Larry from 3rd & 3rd says:
So are you saying here that Carroll Gardens and the surrounding neighborhood should be bracing itself for the extra few thousand cars that will be traveling through our area?
Third ave is often impassable now. Someone has got to get out the word that travel in the area will be impossible once this opens.
Oct. 17, 2013, 9:38 am
ty from pps says:
Umm... Larry... Just like how "impossible" getting around Red Hook became when Ikea opened? Or when Fairway opened before that?

Oh the horror! (of these bogeyman stories that never seem to come true)
Oct. 17, 2013, 10:04 am
Joey from Clinton Hills says:
I second what Ty says! Great post.

Also, I expect a Wholefoods Bar to be very overpriced.
Oct. 17, 2013, 10:49 am
diehipstard from 'real' brooklyn says:
derpy derp KALE derp derp BEARDOS derp CRAFT ALES derpity derp RUINING BROOKLYN spittle derpy derp
Oct. 17, 2013, 10:50 am
Dieeveryonewhoisntme from "Real" 'real' Brooklyn says:
I hate whole foods. I only like part foods.
Oct. 17, 2013, 10:53 am
diehipster from Crushing Calebs says:
I can't wait for opening day. I'm gonna put on a fake beard and thick framed glasses so I look exactly like everyone else and inconspicuously release a cage full of rats and roaches in the overpriced kale aisle and then call the Health Dept. I'm dead serious.
Oct. 17, 2013, 12:09 pm
Jay from Park Slope says:
Ty, You forgot to mention how bad the traffic will be when the Whole Foods traffic blends into the Barclays Center Traffic..... OH wait, that traffic never happened either... never mind...
Oct. 17, 2013, 12:37 pm
bkmanhatposeur from brokeland says:
I cant wait for the roof top beer garden! Yah!!!!!
Oct. 17, 2013, 2:18 pm
Caleb from Decking Diehipster says:
ha ha Diehipster thinks he can disguise himself but he'll be easy to spot with his Yankees cap, below the knee jean shorts and general mook behavior. As for the rats and roaches, those should be easy for him to collect from his apartment judging by the food droppings mooks like him leave everywhere they go.
Oct. 17, 2013, 2:57 pm
Dieeveryonewhoisntme from "Real" 'real' Brooklyn says:
schnarff schnarff drool drool trying to think of something hateful to say about a group, snivel sniveled of people better off than me that I've never actually met. drooooool. maybe me shoulda gonna to somethin other than real brooklyn community college and I could afford a beard. Whole foods makes me jealous, yet hungry. So conflicted.
Oct. 17, 2013, 3:55 pm
jay from nyc says:
I am not a fan of whole foods at all, they have a reputation of treating employees really badly. The NLRB has found whole foods guilty of violations of the law.
I am all for developing the area and a nice bar is something I am usually up for, but I am not going to go to a while foods store ever until they start treating employees a while lot better.
Oct. 17, 2013, 6:52 pm
JAY from NYC says:
here is a link to one decision where the NLRB found whole foods in violation of the law

here is another link where whole foods CEO calls workers "Herpes" and talks about how whole foods is under investigation by the feds for threatening immigrant labors with physical harm.

and here is a link to the sister publication of the brooklyn paper discussing whole foods and wal mart and local pols who are supporting whole foods.
Oct. 17, 2013, 7:03 pm
diehipster from Injuring Ians says:
oh, heres one more little link I found (and theres a lot more) about Whole Foods being "the masters of bait and switch". Fooling dumb yups and hipsters into spending more money for the word "organic". LOLLL DUMB SUCKERSSS.

But hey, what do I know????
Oct. 17, 2013, 8:24 pm
Henry Ford from Bay Ridge says:
Yeah, I will be going there with my hummer all the time. Cant wait!!!
Oct. 18, 2013, 2:02 am
o3 from bk says:
look forward to peeing off the roof ))
Oct. 18, 2013, 7:13 am
ty from pps says:
So... what we've learned from diehipster over the years... All change is bad. And all change is caused by "hipsters" (broadly defined as "not me")
Oct. 18, 2013, 8:35 am
Pat I. from 70's Brooklyn says:
Whole Foods is little more than Walmart in a red beard and black frame glasses.
Oct. 18, 2013, 8:42 am
Scott from Park Slope says:
I'm glad Whole Foods is opening soon. That part of Gowanus has been a brownfield for so very long. If the city steps up with zoning changes to enable the artist colony in the area to remain and thrive, we'll be looking at the most desireable real estate in the city in a few years.
Oct. 18, 2013, 9:29 am
Jim from Cobble Hill says:
Ferrara Bros and other trucks already make the surrounding streets a death trap. Now with Whole Foods trucks and beer-filled drunken Hiptards getting on their vintage Schwinns, pedaling back to their oh so trendy Boerum Hill apartments trying to swerve around the stroller mafia convoys in the mix, there will be blood.
Oct. 18, 2013, 11:07 am
diehipster from Electricuting Ethans says:
What do colonies of artists actually do for a city, Scott? Make art? Anything else? Maybe a little pseudo-activism? Thats about it homeboy. The modern-day Brooklyn artist is simply putting on a "Look at me" show. Its all about the specific "uniform" to wear, the type of food to be "seen" eating and always, always, always being pretentious about obscure BS.

Did you see the link I posted up there ^^^ Scott? How do defend your holy Whole Food Store when they've been selling you packaging and not product? You stupid smug yup.
Oct. 18, 2013, 11:37 am
Jay from Nyc says:
No scott you wont, whole foods coming in does not meant that the superfund site will go away, nor the cement factory or the oil terminal or the scarp yard, and not to mention the nearby multitude of housing projects. Artists might move in, or they might not but they are usully just about broke, and alot less artists come to NYC or stay in NYC now.
So if property values go up, it will becuase people with actual dollars are willing to pay to live there (in a permamet toxic waste dump) and flood zone, and caca overflow zone. Whole foods does not change that equation. Not too mention whole foods sucks.
Oct. 18, 2013, 12:52 pm
pookie da lion from slip slope says:
Pat - I like the Walmart analogy. difference will be wholefoods people have most of their teeth and not be proof that guys will f-ck anything (walk around walmart and you will see)
Oct. 20, 2013, 11:31 am
Bim from DUMBO says:
Pokie, that is hilarious and so true! Nice post!
Oct. 22, 2013, 10:24 am
Paige from Red Hook says:
It's about time Park Slope and Caroll Gardens have THEIR own giant supermarket ! Now they can stop commuting all the way to OUR giant supermarket in Red Hook. Finally Red Hook residents can shop in peace.
Oct. 25, 2013, 11:21 pm
Ginger from Brooklyn says:
I can't wait for Whole Foods top open, finally I don't have to lug groceries on the train. woohoo. And Paige trust me on this nobody wants to shop at Red Hook Supermarkets well only the people who are unfortunate enough to live in Red Hook.
Nov. 2, 2013, 10:22 pm
Da Landlord from Park Slope says:
Really glad that Whole Foods is opening up. Besides generating great interest and fan fare....It will be located 10 minutes from my properties in Park Slope ( that's 10 minutes walking distance ).

Nov. 21, 2013, 10:24 am
Brooklyn from Brooklyn says:

"most desirable real estate in the city in a few years".
“It will give exceptional views of the neighborhood.

”Oh, and its right next to the fetid Gowanus Canal.

No Thanks!!!!!
Aug. 9, 2014, 3:32 pm

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