Budin, a Scandinavian coffee shop in Greenpoint, raised the price of its licorice latte from $7 to $10 within three weeks of opening

Forget the $7 latte — the drink has hit the double digits

Luxe latte: The $7 latte is now the $10 latte. But it still looks like this.
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Inflation has hit Brooklyn’s most expensive latte.

The price on the $7 latte that made headlines when Greenpoint’s Nordic-themed coffee shop first started brewing in mid-February has gone up to a whopping $10. The cafe’s manager said the increase was necessary because the licorice latte is made with specialty ingredients that have to be flown in from northern Europe.

“If we kept it at $7, we would be losing money,” said Crystal Pei.

The coffee beans that go into the drink are grown in Ethiopia and roasted in Norway, and the licorice powder and anise syrup are shipped from Denmark.

Pei said she is shocked by the amount of attention the latte has garnered and that she and her fellow java mongers never meant to represent the outer limit of the Brooklyn coffee bubble.

“It was not a product we designed to make a big splash,” she said. “We just tried some ingredients together and it ended up tasting great.”

For the record, the concoction is pretty tasty, but caffeine fiends we spoke to balked at even the $7 latte’s price tag back when it debuted.

Pei explained that the idea of what is expensive is all a matter of perspective.

“It’s not something we expect anyone to come in and get every day,” she said. “It is like ordering truffles in mac and cheese. It is going to be more expensive than regular mac and cheese.”

The mark-up has hit the regular coffee drinks, too.

The shop sells pour-over cups of fancy Scandinavian roasts from esteemed labels including Tim Wendelboe from Norway, Koppe from Sweden, and Drop Coffee, also from Sweden. Those used to run between $4.50 and $5, but a cup of Drop has now taken the $7 throne formerly occupied by the lakkris latte.

The costs of nearly all of the varieties have gone up since the shop opened, but a few have dropped.

Prices do not appear on the beanery’s wall menu. Instead, they show up on small, paper menus, which the proprietor said is because of the fluid valuation of its deluxe ingredients.

“We are sourcing from a lot of different countries, so our prices will be constantly changing,” said Pei.

Reach reporter Danielle Furfaro at or by calling (718) 260-2511. Follow her at
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

diehipster from Suplexing Soyboys says:
7....10.....12.....15......25....Whats the difference when Moms Midwest MasterCard has no limits?

BAHAHAHA!!! I'm just imagining some Triple AAA battery physiqued, scarf wearing, pubic bearded doosh walking by all the Polish and other real people of the "naaaaabe" to get to this store and buy his 5 or 7 or 10 dollar cup of smugness.


March 6, 2014, 6:38 am
diehipster from Suplexing Soyboys says:
.....and of course yet again........

[in Ben Stein voice] Another story of people from other states, grinding beans and running hot water through them. Bueller? Bueller?
March 6, 2014, 6:43 am
Smug local from 'real' Brooklyn says:
I was born here so I'm entitled to dish out a smug attitude towards anyone who wasn't. How dare these people move to my neighborhood and spend their money on high-end coffee? Now excuse me while I go spend my $20-30 a day on cigarettes and scratch tickets.
March 6, 2014, 9:07 am
peterpiper from pepper says:
People drop as much or more on a glass of wine.
March 6, 2014, 9:10 am
ty from pps says:
I'm amazed every day at how much wealth is in the Midwest. According to Diehipster, the 'flyover' states are actually hoarding Saudi prince levels of wealth. Why isn't this more common knowledge? Diehipster really does have his finger on the pulse of the American economy!
March 6, 2014, 9:52 am
thorns from nyc says:
Is there a requirement that a portion of rent go towards maintenance of buildings?
March 6, 2014, 10:03 am
Bruce from Midwood says:
I'm going to take a shot in the dark here and say miss pei is exaggerating a bit when she says they would lose money at 7 dollars a cup. I would love to know what her cost is for a pound of those beans and a half gallon of the other ingredients she uses. If people want to spend the money God bless them. But I bet you can make the same coffee with the same quality ingredients for less than ten bucks a cup. Even buying retail which she does not.
March 6, 2014, 11:35 am
The Chooch from Choochinello's Deep Dark Bohemian Roast says:
Why is this a story. It isn't. Okay, so it's an essay. Here goes:

Jobs in the tech sector in New York City are growing about eight times faster than total employment in the city.

And we ask why it is that hipsters can afford a ten-dollar joe and a $3,000 apartment in Williamsburg.

The mook urban myth on this of course is that umpteen thousand hipsters in Brooklyn are getting a free ride from their parents.

The more likely answer is that hipsters have jobs in the tech sector, or in the many related industries such as advertising and content production. Whereas the mooks are either unemployed or on welfare.

What's more, the new tech and creative economies that are gentrifying cities today, are NOT benefiting the less educated in those cities.

"On close inspection, talent clustering provides little in the way of trickle-down benefits. Its benefits flow disproportionately to more highly-skilled knowledge, professional and creative workers whose higher wages and salaries are more than sufficient to cover more expensive housing in these locations."

This flies in the face of what the Chooch has argued before in these comments, that gentrification will create all kinds of "good jobs" for unskilled people — doorman, janitor, etc.

Fat chance these jobs will allow you to live in Brooklyn in the future, you'll probably be spending half your working day commuting from Long Island or Jersey. At the very least you'll have to be an electrician or a structural concrete worker to afford NYC in the near future.

The ten-dollar cup of coffee, the $18 salad, the $9 artisanal beer, are lines in the sand of the new class division in Brooklyn. Surely these prices mitigate toward creating an elite hipster atmosphere inside the cafes and bars.

In the old Brooklyn, the locals and bohemians shared the same restaurants and bars. The bohemian bars and cafes were cheap, the locals went to them, we went to the local places, and everyone listened to Roy Orbison.

The hipster is a complex phenomenon, you can google it for days, and there's a lot of speculation about what hipsters are and what they mean sociologically. Even the Republican party is now wondering if hipsters might not present some untapped vein of libertarianism merely disguised as liberalism.

By contrast, the old bohemians of Brooklyn were easier to seat in a known history of countercultural and avant-garde movements. However, even back in the early 90s, Williamsburg's artists and bohos started to catch flack from Soho and the LES for what was perceived as a lack of authenticity.

Authentic "to what" the Chooch wondered. After all, the avant-garde critics in lower Manhattan had themselves gone on a rampage against the premise of authenticity, originality, and other "myths" of the edgy life.

But we can see the beginnings of hipsterish attitudes and reactions to those attitudes as far back as 1992 in Williamsburg.

In any case, the Chooch does NOT think hipsters are libertarian Republicans in bohemian drag. They are politically and reliably liberal. They do a lot of things that are authentic enough for me, like starting businesses and engaging in political activism.

I DO think there is historical and ideological continuity between old bohemian Brooklyn and new hipster Brooklyn. The religion is strong, we have always gone to the gallery the way the Satmar go to the Schul and the Latinos to the Pentecostal churches.

But the hipster is more inscrutable than the bohemian, of that there is no doubt. They have the whole country much more on edge than we ever did. And hipsterism inflects a wider sphere of life than we did. People giving serious thought to hipsters are going way beyond "alternative culture". They're talking about "evolving ways of being," new "relationships of production" and so on.

Of course, the Chooch likes to think the bohemo-hipstoid event is a singular phenomenon that culminates in the glory of gentrification. This may or may not be entirely true, it may be more complicated than that. However, if it is true, it's definitely worth a $10 cup of coffee.
March 6, 2014, 12:25 pm
Diane C. from Park Slop says:
I am sorry no cup of coffee is worth 10 dollars i stick with my corner bodega 50 cents
March 6, 2014, 1:30 pm
John Wasserman from Prospect Heights says:
Pardon me, but what does "LLAB" stand for?
I assume, for dipster, it stands for "Llamas are beautiful", considering he's probably secretly involved with the Al Packer. That's just my opinion. I also am glad my corner store serves the best coffee in the city and it's only one dollar, as I have given up on Sanka.
March 6, 2014, 4 pm
JAZ from Hunting Redbeards says:
Carrington: "so, you got the $7 cup of kahh-fee?"

Maximillian: "yah, my check didn't come from Ohio yet, so I went cheap"

Carrington: "you're soooo Brooklyn, deeeeed"

Maximillian: "like yah, I'm slumming it"
March 6, 2014, 6:10 pm
Eazy D from Sheepshead Bay says:
Why cover Eric Adams and his nonprofit mess when you can report real breaking new like this baby!
March 6, 2014, 10:21 pm
Susan Waters from Hootersbury Park, Va says:
Here in Hootersbury Park, you can get a cup of coffee for 27 cents if you have a membership card at Piggly Wiggly. Why don't you come here to buy your coffee instead of drinking your lakrís lattes?
March 7, 2014, 6:41 am
Joey from Clinton Hills says:
Eazy D, you are so right!!! I have been very disappointed by the lack of coverage of Brooklyn Borough President Eric Adam's fake non-profit. If Gersh still worked for the Brooklyn Paper, this would have been front page news!
March 7, 2014, 9:34 am
alex says:
why pick on Eric Adams - he is not different than any politician - a corrupt politician - quel suprise!
March 7, 2014, 10:10 am
alex says:
as to the 10 dollar coffee - all i can say is SCHMUCKS you can keep it
March 7, 2014, 10:12 am
The Chooch from Choochinello's Deep Dark Bohemian Roast says:
Ouch, I feel your pain. Why does a cup of coffee get so much attention. The last coffee controversy I can remember in Williamsburg was something to do with a Polish guy more than twenty years ago who said he could blow the lid off coffee in Williamsburg. And he was Polish, so everyone laughed. But it turned out to be true. He surprised the Eurotrash completely. Suddenly you could get coffee in Williamsburg that tasted like you were in Europe. Right down to the white tablecloth. In those days good coffee meant one thing in northern Brooklyn — Italian Greenpoint. But that was the Kingdom of Napoli in America. This Polish dude realized that what was needed was standard Central European coffee based on the Tuscan and Milanese ideals. Nothing fancy. Just a cafe up to mainstream European standards, with magnificent brass machinery straight from Italy. It completely changed the chemistry of the neighborhood. And maybe you paid a buck for that.
March 7, 2014, 1:23 pm
Matt from Greenpoint says:
I like Turkish coffee with the sugar and clove cooked in it. The hipsters will get around to that someday.
March 7, 2014, 5:41 pm
Matt from Greenpoint says:
When I read this story:

I thought "so Brookyn". But do to recent developments (gentrification and all) I am not sure this authentic Brooklyn or hipster Brooklyn. What say you professor dihipster? Is this the real deal or what?
March 7, 2014, 5:45 pm
Vinny Polack from Greenpoint says:
Cooch, what was the name of the Polish guy's business? Thank You
March 9, 2014, 11:55 pm
Michael from Bay Ridge says:
It's grea to have a source of up to the minute coffee prices at one cafe in Brooklyn. Maybe the price could be displayed as a stock market style ticker on the bottom of the page?
Should I log on to BP every morning to checkt he prices of coffees at the places I go to?
March 10, 2014, 6:58 am
Carolyn from Greenpoint says:
Just to correct everyone, it's not hipsters that go to these places, it's more like what we used to call yuppies. I've checked out a lot of these new fancy bars, coffee shops and restaurants in GP and the customers are not my GP! They weren't here 5 years ago even and now they are coming in hoards. These are bland people who live in the new luxury buildings. I'm sorry, but the "hipsters" are a little more creative and cool and are out in Bushwick and not paying $10 for a latte. The people paying $10 for a latte have come here from the Upper East or Upper West Sides, because that's where I used to see their type 15 years ago. For some unfortunate reason they've all finally crossed the river.
March 21, 2014, 6 pm

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