They want you to feel the Bern — in your mouth!
A Greenpoint hot sauce company is rolling out a special Bernie Sanders-themed edition of its potent artisanal brew, packing the burn of social justice and chile peppers in one bite — and the borough’s many socialist spice-seekers are all over it, say the craftsmen.
“The kind of people who buy an artisanal hot sauce made in Brooklyn are also the kind of people who support Bernie Sanders,” said Chris Tart, co-founder of Tango Chile Sauce. “We felt like it aligned with our customers, who tend to be young liberals.”
The Tango taste-makers are slapping the Democratic candidate’s face on their hottest carrot-based chile sauce for as long as he manages to stay in the race, and are donating $1 of every $10 bottle sold to the Sanders campaign — the hope is to keep the sauce flowing all the way into November, said Tart.
The candidate and the sauce are both Brooklyn-born products — while Bernie hails from Midwood, his Tango alter-ego is brewed and bottled in a Red Hook kitchen, then labeled and shipped out of the entrepreneurs’ Greenpoint apartment.
But while the borough’s left-leaning sauce consumers love the spicy propaganda — the Bernie bottles have quickly become best-sellers, said Tart — some right-wing trolls have called into question just how much the sauce-makers sympathize with the candidate’s push for so-called wealth redistribution.
“There are a few snickers,” he said. “Some people are asking, ‘If I buy this, does that mean it goes to somebody else’s house?’”
But the liberal sauce-makers are not about to put out a hot Republican alternative to appease the haters — although the thought of tacking a Trump label onto a bottle of the orange-tinted product is almost too good to pass up, said Tart.
“He has orange hair, so it would actually work,” he said. “We could put a toupee on the bottle.”
Spice-loving Bernie supporters can now buy the limited-edition sauce online at tango
©2016 Community News Group
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