Mini-mall coming to Atlantic Avenue with teen discount store Five Below

New neighbor: This is what the new Atlantic Avenue strip mall could look like.
Brooklyn Paper
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The corner of Atlantic Avenue and Boerum Place is fast becoming Downtown’s mini-mall district.

A developer is constructing another shopping center on the site that will house an outlet of teen-targeted discount store Five Below — right next to a newly opened complex with a Michael’s and another across the road sporting a Marshalls.

Builder Laundry Capital is erecting a three-story property between Boerum Place and Smith Street with the doodad emporium — which sells trinkets to tweens priced at $5 or less — in the basement level, according to a broker from the company’s real-estate firm.

The developer hasn’t signed on any other tenants yet, but the rep claims he is looking for some smaller, local businesses — although the marketing materials feature a rendering with a juice bar and a gym and a map of other chain stores in the area.

“We want a mix of national and local retailers,” said Harris Reichenbaum of real-estate firm Ripco. “We’re trying to do something where there’s a happy medium where you have the smaller stores.”

The building’s ground floor will have five smaller store spaces, while the whole third floor will likely be filled by a fancy school, a salon, a furniture store, or a gym, according to Reichenbaum.

Construction is underway and the building is slated to open in early 2018, he said.

A two-story shopping center housing arts and craft supply chain Michael’s and a Blink Fitness opened next door in April, and an 11-story retail and residential complex just opened across the road in November with an outpost of budget clothing empire Marshalls, a Sleep Number mattress store and a Planet Fitness gym on the horizon.

Atlantic Avenue was once known for its antique shops and Middle Eastern grocers, but Reichenbaum claims the span’s mom and pop days are behind it and the new shopping center will fit in with the current retail environment.

“Atlantic Avenue is a pretty big street, it’s not exactly Court Street or Smith Street,” he said. “There’s definitely a commercial element to it — we’re trying to do something that’s a happy medium.”

Reach reporter Lauren Gill at or by calling (718) 260–2511. Follow her on Twitter @laurenk_gill
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Jim from Cobble Hill says:
Looking around the area you get the feeling that suburbia came there, got drunk, threw up, and then went back home after their "Brooklyn Experience" ... It was better when it was just parking lots and a Jail.
Jan. 13, 2017, 7:24 am
Frank from Furter says:
Oh no not another gym.
Jan. 13, 2017, 8:22 am
PEPPY'S DAD from Brooklyn Heights says:
The end of Old Brooklyn Atlantic Avenue !!! More Big Name Stores. No Mom & Pops store left !!!! What A Shame !!!!
Jan. 13, 2017, 12:18 pm
NN from Boerum Hill says:
It's too bad that there are so many chain stores opening up on that corner. And this building, and the Michael's, look so ugly.

But I don't think this is replacing any small businesses. I'm pretty sure that address used to be a parking lot. Atlantic is still full of small businesses east and west of Boerum Place.
Jan. 13, 2017, 1:29 pm
Huffington Pooter from Red Hook says:
That store is age-ist. Why can only teens shop there? What about us over-35s?!!!
Jan. 13, 2017, 3:05 pm
Barry from Flatbush says:
Some day people will take control of their neighborhoods and decide what types of development they want for their communities. Until then, capital will swoop in, appropriate their neighborhoods and do with them whatever extracts the most money.
Jan. 13, 2017, 3:59 pm
Shopper from Park Slope says:
All the stores going into Cobble Hill and downtown Brooklyn are cheap discount stores. Do they think we can't afford regular stores?
Jan. 13, 2017, 4:44 pm
Not Goish from Prospect Heights says:
It was better when it was all bail bonds joints for the "Brooklyn Hilton" across the street!
Jan. 13, 2017, 5:25 pm
Morris from Mill Basin says:
The developers who are turning Atlantic Avenue into a suburban mall must be killed. They need to die painful deaths, as painful as possible, as a warning to other developers that they will be the next to be beheaded, disemboweled, dismembered, etc.
Jan. 14, 2017, 9:29 pm
Jane Jacobs from Scranton says:
"Some day people will take control of their neighborhoods and decide what types of development they want for their communities." -- Well, since Michaels is always crowded with a long line at the registers methinks the community does want it. [P.S. There is no apostrophe in their corporate name.]
Jan. 15, 2017, 7:37 am

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