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Model behavior! Local animal rescuer stars in new J. Crew campaign

Looking good: Do-gooder Sean Casey, left, and several critters from his Windsor Terrace animal rescue are featured in J. Crew commercials and in the retailer’s fall 2018 catalogue.
Brooklyn Paper
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He’s dressed to not kill!

The owner of a Windsor Terrace no-kill animal shelter — along with a few of his fuzzy rescues — took a fashionable turn as models in new advertisements for preppy retail giant J. Crew.

Sean Casey, founder of his eponymous E. Third Street animal rescue, donned some of the brand’s spiffy duds in print and video ads promoting its fall collection, in which he described his shelter’s mission to help Kings County’s most-vulnerable four-legged residents.

“We basically rescue all types of animals, from scaly, to furry, to fish, to wildlife — you name it, it comes through our doors,” Casey said in the video, while sporting camo slacks, a red hoodie, and a brown shirt.

The local mugged for the camera as part of the retailer’s Meet My Crew campaign, which features seven bands of merry do-gooders that “remind us of the simple, optimistic principle that as unique individuals, we’re also better together,” according to its website.

Casey’s “crew,” however, was the only one with members of the tail-wagging variety, and included English mastiff Bear, pitbull Mia, rock iguana Rocky, and sulcata tortoise Godzilla — who is not to be confused with the like-named, mythical snapping-turtle rumored to plod among the tombstones at Green-Wood cemetery.

And the rescuer’s squad wasn’t the only Kings County–based crew featured in the campaign — Casey’s ads appear alongside spots featuring youngsters enrolled in the Brooklyn United Music and Arts Program, which teaches kids marching-band skills to promote character development.

Casey, who opened his shelter in 1998 and takes in more than 2,000 critters each year, did not immediately return requests for comment on his modeling gig because he is on vacation.

Reach reporter Colin Mixson at cmixson@cnglocal.com or by calling (718) 260-4505.
Posted 12:00 am, September 17, 2018
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