Forget the ice cream man, here comes the Treats Truck. A Red Hook–based mobile bakery, dubbed “Sugar” by its owners, is now cruising to a corner near you.
Owners and bakers Kim Ima and Sekiya Billman spend their days concocting new recipes while driving across town in their tricked-out wheels. Though they have been spotted a few times, Sugar’s Brooklyn route has not been finalized. Their treats may be mouth-watering, but having to call or check their Web site for daily location updates becomes frustrating — the site gives only a general location (“Park Slope”) until Ima and Billman find a parking spot (which has been known not to happen at all). Oy, all this clicking and phoning might force us back into the arms of Mister Softee.
But those who’ve been persistent have discovered that a raspberry brownie off the Treats Truck sure beats a drippy cone any day.
The Treats Truck is in action Wednesday though Sunday. For daily route updates, call (212) 691-5226 or visit www.thetreatstruck.c….
