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Curds and wha?

Interviews and photos by Jessica Firger
for The Brooklyn Paper

Court Street is officially the most cultured block in the borough. Three frozen yogurt shops — all offering the same sweet-tart treat — are opening within a span of three blocks between State and Remsen Streets. Does Downtown really need so much frozen yogurt — or will the battle to win over dessert-loving pedestrians end up as so much curdled milk? We hit the street to find out.

The Brooklyn Paper / Jessica Firger
“Did these three places even know about each other? I think it’s going to be tough sledding for all three. It’s not like this is Lexington Avenue.”
George Gannon, Brooklyn Heights

The Brooklyn Paper / Jessica Firger
“This isn’t California. What are they going to do in the winter? This is still Brooklyn-Brooklyn, not DUMBO, or way down in Brooklyn Heights. But actually, this stuff is pretty good. It tastes fresh.”
Amatus Kerim, Bushwick

The Brooklyn Paper / Jessica Firger
“People are trying to lose weight so they go for frozen yogurt. They eat it instead of a meal. I’ll have a yogurt at lunchtime if I have a big breakfast. It’s very low fat.”
Father Pinto, Park Slope

“It’s a disease! I think the stuff is really expensive so I just go in and get the free samples. I guess a lot of people in the neighborhood can afford to pay the high prices.”
Tia Adler, Cobble Hill

“Excuse my language, but are you s—ing me? I was [Yogo Monster’s] first customer when they opened on Friday. I’m a big Pinkberry fan. I had been trying to open a franchise over here.”
Meredith Franck, Brooklyn Heights

©2008 The Brooklyn Paper

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