Call them the ‘Brooklyn Nets’

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It’s official: The New Jersey Nets will be changing location — and hopefully their fortunes — but not their name.

Nets executives and rap mogul Jay-Z, who owns a very small stake in the team, revealed on Monday that the Barclays Center-bound basketball team will be called the Brooklyn Nets.

The team’s biggest booster was pleased.

“As long as the name included ‘Brooklyn,’ the rest to me was immaterial,” said Borough President Markowitz.

Partial team owner Bruce Ratner, who is developing the team’s arena at the corner of Atlantic and Flatbush avenues, said he was happy that the name would not change, even as everything else will.

“ ‘Nets’ is a good name,” he said. “It’s got a whole legacy, a history. It’s a new arena, a new borough, but an old name.”

Fan reaction was mixed.

“What else would you call them?” said William Hill, an assistant basketball coach at the ASA Institute in Downtown. “The name is in sync with where they are and what they’re going to be.”

Mina Eid, who works near the arena, agreed.

“Just the sound of the ‘Brooklyn Nets’ is good,” she said. “I wouldn’t change it.”

But others felt the team missed a big opportunity to rebrand itself after a 2010-11 season where the Nets went 24–58 — a season of disappointment that followed the previous year’s historic (historically bad, that is) 12–70 finish.

“The name could be better,” said Bert McRae. “The Nets were garbage in New Jersey. They should change it up.”

And opponents of Ratner’s larger Atlantic Yards plans — which include thousands of units of affordable housing and the promise of hundreds of construction jobs, but is currently stalled because of the nation’s economic crisis — slammed the developer.

“The naming thing is a magic trick,” said Michael Galinsky, one of the directors of the documentary, “Battle for Brooklyn.”

“They’re not talking about jobs. What about all the jobs they promised? What about the housing?”

Updated 7:26 pm, November 11, 2013: Updated with more reactions.
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Reader Feedback

A bedbug from Greenpoint says:
What would be wrong with the Brooklyn Bedbugs to honor our borough's best bug?
Sept. 26, 2011, 1:24 pm
Not Goish from Prospect Heights says:
You can stil lhave fun it it. The Brooklyn Nyets will always be there.
Sept. 26, 2011, 1:39 pm
Tal Barzilai from Pleasantville, NY says:
Ever since the idea of moving the team to Brooklyn, long time Nets fans have felt snubbed and left them. I am sure others would do the same if their team was leaving. Jay-Z even claims that he can convert a number of long time Knicks fans to Nets fans when in fact many of them will probably never convert even with them there. As for names, on the last article, I gave a better list, so I won't repeat it here, though they are mainly to insult the move, not support it. For those who are new to this topic, this arena along with the rest of what is planned isn't just being subsidized by the state, but also was allowed to use a public process known as eminent domain even though it was going to be privately owned.
Sept. 26, 2011, 6:04 pm
sluggo from dDaslope says:

TheBrooklyn Rats
Sept. 26, 2011, 6:50 pm
Joe Z. from Greenpoint says:
Sneaker Pimps.
Sept. 26, 2011, 11:50 pm
Joey from Clinton Hills says:
When Prokhorov bought the team, he said it would get a new name when they moved to Brooklyn. Just another lie from Ratner and Co. At least they didn't name the team Brooklyn New Yorkers as was rumored. My fave name would be Brooklyn Car Alarms.
Sept. 27, 2011, 2:22 pm
Skell says:
Brooklyn pj's sounds best
Sept. 27, 2011, 5:11 pm
Jason from Jersey City says:
Shame Warriors was already taken, they could have started every game with Warriors come out and plaaaaaaaaaaaiiiiiaaaaaay!
Oct. 7, 2011, 2:32 pm
Daquan13 from East Boston says:
I think they should be called the Tall Barzilazies, on account of the biggest slob fan of the WNBA, the grand cyclops of ground zero himself, Tal Barzilai.
Oct. 13, 2011, 8:07 pm

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