WOR Radio and Calvary Hospital announced a first for both companies: a joint on-air public service initiative in which they will encourage WOR listeners to support non-profit organizations at the critical end-of-year holiday season.
“The economic downturn has dramatically affected the many wonderful non-profit organizations that do so much for so many people,” said Jerry Crowley, general manager, WOR. “Our partnership with Calvary is our way of supporting the unique and unparalleled care that their dedicated staff provides to thousands of patients each year.”
During this holiday season, WOR and its talent will support this initiative with public service announcements by John Gambling of “The John Gambling Show,” New York’s only local Morning Show (Monday through Friday, 5:30-9 a.m.). Frank Calamari, president of Calvary Hospital and Dr. Michael J. Brescia, executive medical director, will be guests on “The Joan Hamburg Show” with special guest host Donna Hanover. Rounding out this special campaign will be an educational segment on “Saturday Morning Live with Joe Bartlett” (Saturday, 6-9 a.m.).
“It is through strategic media partners like WOR Radio that Calvary is able to make people aware of our many services available throughout the greater New York area,” said Calamari. “We are honored and thankful that WOR has designated us to benefit from their generous and unprecedented offer.”
Calvary Hospital is located at 150 55th Street.
To make a gift to Calvary, call 718-518-2077 or visit www.calvaryhospital.org.
