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Cue the closing credits: Williamsburg’s Videology shuttering later this month

Videology on Bedford Avenue wants to be more than your video store, hoping to get a liquor license to serve wine and beer during movie screenings.
Photo by Stefano Giovannini

That’s a wrap!

An adored Williamsburg DVD-rental store that in 2012 started serving booze to stay afloat as its core business of loaning flicks fell out of fashion is closing its doors at the end of the month, after more than a decade in the neighborhood.

The owners of Bedford Avenue’s Videology — beloved for its 30,000-plus catalogue of DVDs for rent, trivia nights, and special screenings — announced they will drop the curtain on their operation on Oct. 27 in a Tuesday Facebook post that has since garnered more than 400 comments from crestfallen customers.

“After almost 15 amazing years, Videology will be closing its doors for the last time on Oct. 27,” the post read. “Bringing movies to Williamsburg, to Brooklyn, and to New York City, first as a DVD rental store, and then as a bar and theater, has been a tremendous honor. Thank you so much to all of our loyal and passionate customers. We couldn’t have done it without you!”

The shop opened in the early aughts solely as a place where film buffs could pick up flicks released on the now nearly extinct digital-optical discs, which were on the cutting-edge of at-home movie watching at that time.

It added a screening room and a full bar serving drinks and snacks to its offerings, along with a lineup of film showings and other events, about a decade later, in order to keep locals coming in as many started to stream movies via online services such as Netflix instead of renting physical copies of them.

And Videology fans still have 10 days to bid farewell to the spot, whose owners are hosting a series of events before they pull the plug for good, including a round of “Stranger Things Bingo” tonight, a screening of thriller “The Neon Demon” set to a live electronic score tomorrow, a sing-along to “Sweeney Todd” on Friday, and a closing-day bash featuring three back-to-back showings of the 1977 Italian horror flick “Suspiria,” tickets for which come with a complimentary glass of Pinot Noir wine from Germany, where the movie is set.

“We’ve got some great events still coming up, so please join us over the next two weeks as we celebrate Videology!” the owners said in their Facebook post.

Say goodbye to Videology (308 Bedford Ave. between S. First and S. Second streets in Williamsburg, www.videologybarandcinema.com). Open Sun. from noon to 1 am, Mon.–Thurs. from 4 pm to 1 am, Fri. from 4 pm to 2 am, Sat from noon to 2 am. Closing-day event on Oct. 27.

Reach reporter Julianne Cuba at (718) 260–4577 or by e-mail at jcuba@cnglocal.com. Follow her on Twitter @julcuba.

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