If you thought you had a problem saying
no to a new pair of shoes, 24,000 square feet of temptation just
arrived in Brooklyn to make it even more difficult to deny your
shoe habit.
DSW, an off-price, self-service shoe retailer, opened a new store
at the Atlantic Terminal mall on July 25.
"This new store will offer more than 38,000 pairs of shoes
and more than 900 styles and 165 name-brands and designers,"
said DSW spokesman Mike Levison in a statement.
The shoe warehouse claims to have the same, current styles found
in department stores, but up to 50 percent below their regular
retail prices. While 70 percent of the merchandise, including
shoes, handbags and accessories are for women, there is a selection
for men.
Debbie Ferree, executive vice president of merchandising for
DSW, predicted some women’s shoe trends for fall 2004.
"If [a woman] wants to show off color this fall, patent
[leather] and croco looks are a great way to do so while also
highlighting sophistication," said Ferree. She also said
women’s shoes inspired by the menswear look are a sexy must-have.
"But these are anything but old-time styles from your grandfather’s
closet!" said Ferree. Look for shoes embellished with tweed,
pinstripes, plaids and tassels.
With the recent storms, we’ve already started seeing the new
trend in women’s boots: rubber for rainy days. Brooklyn ladies
are splashing through puddles in cheerfully colorful, flowered,
striped and geometric-patterned Wellingtons.
The new mall is located at Flatbush and Atlantic avenues adjacent
to the Atlantic Avenue subway and LIRR hub. DSW is on the lower
level. For store hours and more information, call (718) 789-6973
or visit www.dswshoe.com.
