A new gourmet pizza joint fired up its ovens for the first time in Williamsburg on July 13, dishing out calzones, salads, and nearly 1,600 free margherita pizzas to hungry locals during a saucy grand opening bash!
Brooklyn pizza lovers called MidiCi’s fancy-pants pies a nice change of pace from the standard New York City slice.
“It was wonderful!” said guest Jacob Goldberg. “We don’t have a lot of that Neapolitan pizza [in New York] and this just felt cleaner, less doughy and not as greasy. It’s gourmet style pizza.”
Restaurateurs Mitch Hymowitz and Jeannie Scalzo have always considered entering the pizza business, but it wasn’t until a few years ago that they decided to pursue their passion in earnest, and their passion led them to a N. Fourth Street storefront between Bedford and Driggs avenues.
“With the vibrant culture and amazing food scene, [Williamsburg] was naturally our first choice when deciding to open our restaurant,“ said Hymowitz.
But it was more than their love of pizzas that led them to the Brooklyn hipster Mecca, and Hymowitz has deep roots in the neighborhood.
“My father Seymour grew up in Williamsburg and it has remained a very special place for our family,” he said. “It’s a bit of a homecoming really and we couldn’t be more thrilled to bring MidiCi to Brooklyn.”
Business naturally slowed following the free pizza giveaway, but Hymowitz hasn’t let that discourage him, he said.
They’re using the time to get everything operating like a “well-oiled machine” and creating a memorable experience for the guests that they have.
“We’re looking to be a mainstay in Brooklyn,” said Hymowitz.