Sweet treats: Oddfellows whips up new flavor and free brioche ice cream sandwiches for National Brioche Day

oddfellows brioche ice cream
To celebrate National Brioche Day, Oddfellows Ice Cream has created a new brioche and coffee flavored treat.
Photo courtesy of Oddfellows Ice Cream

A pair of Brooklyn businesses have come up with something even sweeter than free ice cream: free ice cream inspired by the delicious creations of a local bakery.

National Brioche Day is May 14 and to celebrate, Oddfellows Ice Cream has teamed up with St Pierre Bakery on a limited-edition Coffee & Brioche Waffles flavored ice cream. 

The breakfast-inspired treat features chunks of St Pierre’s sweet brioche waffles swirled into OddFellows’ beloved coffee ice cream. Brioche is a hearty, sweet half-bread, half-pastry creation, and St Pierre’s Brioche Waffles — sprinkled with pearl sugar – take it to the next level. 

oddfellows ice cream
Free brioche waffle ice cream sandwiches will be available at all OddFellows locations on May 14.Photo courtesy of OddFellows

On May 14, the first 50 customers at each of Oddfellows’ scoop shops — including three in Brooklyn – will receive a free ice cream sandwich made with the brioche waffles. The free sandwiches will be available all week long, as supplies last.

Ice cream lovers can stop in at either of Oddfellows’ three Brooklyn locations at 40 River St. in Domino Park, 44 Water St. in Dumbo, or 334 Furman St. on Pier 5 at Brooklyn Bridge Park for a Coffee & Brioche Waffles fix. For those further afield, the creations will also be available at their Manhattan shop at 141 8th Ave. in Chelsea.

OddFellows, a Brooklyn-based small-batch ice creamery, was founded in 2013, and has since churned out dozens of unusual flavors alongside the classics. Their offerings include everything from vanilla bean to Passionfruit Apricot Pistachio, a saffron-based concoction with candied apricots and pistachios.