Picking up the Bill: Schneps Media to print BAM programs

Spread her wings: A new production of “Swan Lake,” coming to BAM on Oct. 15, will be the first show with a program printed by Schneps Media.
Marie Laure Briane

We’ve got it covered!

When audience members flip through their programs before taking in “Swan Lake” at the Brooklyn Academy of Music this fall, they will be reading a publication from this newspaper! Schneps Media, our parent company, will produce the covers, exterior pages, and ads for this year’s BAMBills, the program guides distributed to audiences of theater, dance, and music performances at each of the Academy’s three venues.

The partnership between Schneps and the Brooklyn Academy of Music will be win-win, said the arts group’s director of communications.

“Schneps Media reaches so many New Yorkers through vital local publications. They’re an important part of our media landscape and we’re delighted to work with them on the creation of BAMbill, our house program,” said Sandy Sawotka. “It’s also wonderful to have a revered Brooklyn-based company partner with our iconic Brooklyn institution.”

Working with Schneps will offer new flexibility: each show will receive a program with a custom cover, so those who want to share the show on Instagram can simply snap the cover. In previous years, a single cover had information for all shows happening that month.

The Brooklyn arts institution will continue to provide BAMBill’s interior pages, with cast lists, director’s notes, and information about upcoming shows, while Schneps will handle the outside pages and coordinate advertising with local businesses looking for art-loving audiences.

The new BAMBills will launch on Oct. 15, when the 2019 Next Wave Festival opens with a new dance production of “Swan Lake,” a re-imagining of Tchaikovsky’s masterpiece as a tale of young girls abused by a priest, who turns them into swans to silence them. The show, presented in association with the Irish Arts Center, uses a score of traditional Irish and Nordic score.

Running concurrently with that dance show will be a 24-hour performance titled “The Second Woman,” running from Oct. 18 to 19; a feat of creative endurance in an actress performs the same short scene 100 times, each time partnered with a different male actor. The audience will be free to come and go throughout the 24 show.

Other highlights from the upcoming season include “Hamnet,” opening Oct. 30, a show inspired by death of William Shakespeare’s 11-year-old son in 1596, featuring a young actor playing both a contemporary tween and the 16th-century youngster; “User Not Found,” an immersive show about technology that will take place at the Grape Green Annex coffee shop in Fort Greene; and “Bacchae: Prelude to a Purge” a dance-and-music show about madness, starring a cast of eight dancers and five trumpeters (running Nov. 7–9), among others.

Reach arts editor Bill Roundy at broundy@cnglocal.com or by calling (718) 260–4507.

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