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Popular Williamsburg brunch spot cannibalizes its fine dining offspring

War on brunch: W’burg group fights to stop Sunday morning sidewalk dining
Photo by Stefano Giovannini

Egg is about to get a bigger carton.

The owner of Egg, the wildly-popular Williamsburg breakfast and brunch spot, plans to shut down his less-popular-but-bigger eatery Parish Hall and move the mimosa dispensary into the larger digs.

“This space is smaller than we would like it to be,” said Egg chef Evan Hanczor of his current accommodations. “People have to wait for a long time and there is not enough room for prep. It will be great to have more room.”

Parish Hall opened two years ago on N. Third Street serving lunch and dinner, but it never gained the popularity of Egg, which has consistently had a line down N. Fifth Street for eight years of weekend brunches.

Since the Parish Hall storefront holds between 60 and 70 diners and the Egg space only holds 30, Hanczor said it was a no-brainer to shutter the less popular restaurant and move in the one with a following.

“Egg will finally be in a space that is more spacious and accommodating,” Hanczor said.

Parish Hall will close after Friday and the staff will begin readying it for Egg, which will reopen in the new space in early- to mid-February, he said. The chef thinks the restaurant might only have to shut down for a day to make the move, he said.

The owners might reopen Parish Hall at another location sometime in the future, but have no immediate plans to do so, he said.

Hanczor declined to reveal how much revenue each restaurant takes in.

Owner George Weld is trying to keep on as many of the two restaurants’ approximately 40 staff members as possible and trying to find other jobs for those he cannot. Some of kitchen and wait staff have already been hired by other restaurants in Brooklyn and Manhattan.

Reach reporter Danielle Furfaro at dfurfaro@cnglocal.com or by calling (718) 260-2511. Follow her at twitter.com/DanielleFurfaro.