Starting a new role
Three cheers for Pratt Institute’s first Vice President for Communications and Marketing James Kempster, who took the helm on Feb. 4.
Kempster, who joined the Clinton Hill institution last winter and most recently served as its interim Vice President for Institutional Advancement, will be an excellent asset to the team, bringing his 30 years of communications in education, according to Pratt’s president.
“Jim’s comprehensive experience, ambition, and creative vision along with his dedication and enthusiasm for Pratt, uniquely position him for this leadership role,” said Frances Bronet. “His intellectual and professional capacities and generosity are vast; he is the ideal person to direct Pratt’s efforts forward into its next exciting phase.”
Kempster, who before joining Pratt was the Assistant Vice President for Marketing and Communications at Brown University, will lead a newly created communications and marketing team, which will support the university and its mission by assisting in public relations, marketing, messaging, branding activity, as well as marketing needs, enrollment, fund-raising, and institutional priorities.
Kempster said he is eager to take on the challenge to continue to support and grow the institution.
“We have an opportunity to build a new collaborative communications and marketing model here at Pratt unlike any I have experienced before in my career, because our faculty, students, staff, and alumni do the work of design and storytelling in everything they do,” said Kempster. “Partnering with our colleagues to promote their students and programs, to co-own the Institute’s brand, and to develop effective new communications channels will make my team’s work so much richer, innovative, and supportive to the Institute.”
— Julianne Cuba