Bensonhurst
Bensonhurst’s West End Jewelers opened in March, 1946 with “Papa” Joe Pachaneck behind the counter. Seventy years later it’s still going strong with sons Barry Parker and Howard Parker (spoiler alert — name changed), carrying on the tradition and keeping the family in jewels.
“We’ve built our 70 years in business delivering high-quality gems and jewelry at very fair prices, backed up by the pride in our family’s business, and taking the stress out of celebrating special life occasions,” explained Barry. “Engagement rings and important keepsakes are high-value items requiring specialized knowledge.”
“At West End Jewelers our customers are dealing with the owners in a family business,” added brother Howard. “Our longevity is a testament to satisfied customers returning over generations.”
Howard shared that with the internet and online reviews, their reputation has grown.
“We treat our customers like family,” he said.
The Parker brothers admit 70 years is a long time to be in business, but high-quality, great service, and fair prices make shopping there a pleasure.
“Papa Joe would be proud of the way we have handled it,” the siblings said.
Standing O wishes Howard and Barry many more years of sparkling success.
West End Jewelers [2078 86th St. and 21st Avenue in Bensonhurst, (718) 372–0530].
