Industrial revolution! Brooklyn Industries coming to Bay Ridge

The Brooklyn Paper
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Bay Ridge residents must no longer travel all the way to Williamsburg to get skinny jeans and T-shirts adorned with the word “Brooklyn.”

Hipster clothier Brooklyn Industries — which has spread across the borough and the world since its birth in Williamsburg in 1997 — will set up shop on Fourth Avenue on March 20.

The store will sit just off the neighborhood’s main chain retail strip of 86th Street, in the former location of computer shop Compustar, marking the watertower-themed outfitter’s 10th location in Brooklyn and 17th nationwide, following its recent debut on Cortelyou Road in Ditmas Park.

“Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots,” said Brooklyn Industries spokeswoman Julie Thompson.

Brooklyn Industries used its line of shirts, hoodies, messenger bags, and other casual essentials to become one of the first companies to brand Brooklyn, along with fellow Williamsburg enterprise Brooklyn Brewery.

Bay Ridge, meanwhile, has seen a surge in businesses catering to trendy youth in the past few years, with several stylish delis and restaurants opening along its retail corridors, including the Owls Head Wine Bar on 74th Street in 2011 and the hotly-anticipated Lockyard Beer Garden due this summer.

Reach reporter Will Bredderman at or by calling (718) 260-4507. Follow him at
Updated 10:09 pm, July 9, 2018
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Reasonable discourse

Johnny Hammersticks from Brooklyn says:
I love how the article says "the hotly anticipated Lockyard Beer Garden". Get your facts straight. No one in bay ridge wants that bar here. No body in bay ridge wants filthy hipsters here. They have Williamsburg and Bushwick. Go to some other $hithole neighborhood and raise their rents. The rents here are high enough as it is. And before hipsters go anywhere, they should be given classes in hygiene. Smelly bastards.
March 19, 2013, 7:20 am
manposeur from brokeland says:
Hmmm... Kind of odd to think the "Jersey Shore types" getting into skinny jeans. BK industries should come up with a gel for these peoples.
March 19, 2013, 7:48 am
Mike from Williamsburg says:
A "vertical retailer"? Brooklyn Industries needs to hire a spokesperson who speaks normal English, not lingo, to the press.

And they need to do that on a go-forward basis.
March 19, 2013, 7:53 am
John from Bay Ridge says:
Hey Johnny, I want that bar here. I can't wait until the Lockyard opens. And what's wrong with dirty smelly hipsters? Open a soap store.
March 19, 2013, 8:20 am
diehipster from pure Brooklyn says:
Noooooooooooooooo! May every last nasally kidult with a liberal arts degree from Wiscovannia get run over by a Boars Hear truck!
March 19, 2013, 8:30 am
Bwooklyn from Park Slope says:
Rename it "Brooklyn Marketing" or "China Industries" not as few, if any, of its poorly-made products are made in Brooklyn or the USA.
March 19, 2013, 8:52 am
Phantom from Bay Ridge says:
Brooklyn Industries is welcome.

New bars are welcome.

Williamsburg is pretty cool, I'll be happy to have some of that in Bay Ridge.
March 19, 2013, 9:37 am
scott from park slope says:
hahaha I love the sound of nancies mewling in the morning. music to my ears. next up: hipster bands playing atonal Balinese music on corners, kale chips replacing utz in the supermarkets, and every pharmacy replacing Burma shave with beard accessories and ear lobe plugs. diehipster and his fellow pansies will be forced to emigrate to their new homeland on the Jersey Shore.
March 19, 2013, 9:41 am
"Interloper" from Kent Ave says:
Mike - Do you know what vertical retail is? It's a strategy utilized by retail companies where the supply chain, distribution and marketing is centralized under one umbrella as opposed to sourcing from a third party. It's not "lingo".

This is good for Brooklyn despite what some of the crusty old timers are saying. This company has been creating jobs and has produced some pretty cool products at competitive prices. Good for you Brooklyn Industries.
March 19, 2013, 9:53 am
Mike from Williamsburg says:
Yes, Interloper, I know what vertical means. It is still lingo. Or rather, it's jargon. And a person employed to communicate shouldn't speak like that. Maybe to a trade publication, but not to the Brooklyn Paper.
March 19, 2013, 10:06 am
common sense from bay ridge says:
Phantom has it about right. Especially the part about the beer garden that's walking distance from my place. Very cool.
March 19, 2013, 11:04 am
Mohammad from Bay Ridge says:
Everyone is welcome in Bay Ridge -- except those people who say that people of a certain kind smell or have a bad odor. Only a bigot says that of a nationality, a religion or any type of human being.
March 19, 2013, 11:38 am
Resident from Bay Ridge says:
I would love to have more of an urban feel to this area and welcome the newer businesses .. I'm a transplant from Manhattan and it is like living in a cultural vacuum here ... and the residents, in my honest opinion and experience, can be really rude. I was saddened to personally find so many of the stereotypes confirmed about this area. Friends who visit me now even remark on this . My business keeps me from re-locating, but if I could I would in a heartbeat.

In addition, if Bay Ridge is going to 'surge' ahead, an Express Train to 86th at least is sorely needed. The R has to be the slowest ride on the tracks.
March 19, 2013, 2:02 pm
Jackman from Bay Ridge says:
Gee - an express train? What a novel idea. Who would have thought of that. Years ago there was an express RR train that ran from 95th to 59th and then went express. It was called the Banker's Express, but since it "excluded" too many people.
March 19, 2013, 3:33 pm
Louise from Fort Hamilton says:
Bay Ridge has lots of great shops and a good bit of crap... Add this to the latter list. Brooklyn Industries has always and only made trash for no-style suckers of which BK has more than its share these days, alas.
March 19, 2013, 10:59 pm
Bill from Bay Ridge says:
You're calling Bay Ridge a cultural vacuum? This is one of the most diverse communities in the world, full of some of the cities best ethnic food. What the hell are you talking about?
March 20, 2013, 8:24 am
sam from fort hamilton says:
tsk, tsk, tsk bill...dont you know a 'nabe' is only 'cultured' when a bunch of effeminate skinny jeans and thick frames- wearing trustafarians from the midwest with handlebar mustaches start rolling in on their fixies?
March 20, 2013, 8:53 am
scott from Bensonhurst says:
Let's just open up another Kettle Black where the NYPD and FDNY got into a brawl. Or how about another Salty Dog where you can get all those nice FHHS Junior girls and get your ass kicked by off duty FDNY officers for accidentally spilling a beer. Anyone who is so against someone not from their area venturing to Bay Ridge and supporting your community is just as bad as Joseph Cassano. Get over yourselves. If you were so against things turning for the worst, how about saving the bowling alley... oh wait.
March 20, 2013, 8:21 pm
bushes from shore road says:
he scott - on your knees in the park?'
March 20, 2013, 8:56 pm
EightYearsInBayRidge from Bay Ridge says:
Sorry, Bill, but culture involves more than a buncha people and a buncha food. "Resident" is right -- Bay Ridge IS a cultural vacuum.
March 21, 2013, 12:40 am
scott from park slope says:
Bay Ridge has lovely aspects, such as their view of the harbor and the bridge, and their waterfront jogging paths and beaches. And 86th is a vibrant shopping area. But there is no denying it is still Archie Bunker land. I canvassed in that neighborhood extensively 10 years ago and there is a much higher than average quotient of hateful, narrow-minded people. diehipster and SwampYankee are perfect examples of the kind of people we're talking about. But if hipsters are moving in and taking over, and diehipster, SwampYankee, and their nancy buddies aren't manly enough to survive, then the rest of us won't have to wait too long before Bay Ridge is cleansed of that tarnish and its intrinsic greatness is revealed, unencumbered by bigotry.
March 21, 2013, 4:47 am
common sense from bay ridge says:
@scott: You are basing your opinion of Bay Ridge on your experiences from 10 years ago. It's ok though, I'd hate to see those great beaches in Bay Ridge get too overcrowded.
March 21, 2013, 11:07 am
Me from Bay Ridge says:
Calling people who hold different, I gather more conservative, political views narrow minded is being narrow minded oneself.
March 21, 2013, 1:16 pm
Me from Bay Ridge says:
Calling people who hold different, I gather more conservative, political views narrow minded is being narrow minded oneself.
March 21, 2013, 1:16 pm
Harry from the Ridge says:
Calling narrowmindedness narrowminded isn't being narrowminded. (And "Me" : you think that diehipster and swampyankee here are just "more conservative"??)
March 21, 2013, 1:57 pm
Me from Bay Ridge says:
I am referring to the residents of Bay Ridge referred to as
"a much higher than average quotient of hateful, narrow-minded people."
March 21, 2013, 2:12 pm
Jennifer from Bay Ridge says:
Good luck, no one is going to shop there. Wrong crowd guys...
March 22, 2013, 12:46 am
Harry from Bay Ridge says:
I think it's a bit much to group all Bay Ridge people together. This neighborhood is full of so many different types. Multi-millionaires on Shore Road , poorer people In apartments above stores on fifth avenue and everything inbetween. There's the old Norwegian/Irish segment, Italians, Greeks, Arabs, and lots more surely. We don't all think or act alike. Maybe some will be surprised by what people do or do not want here.
March 22, 2013, 8:06 am
John from Bay Ridge says:
Some of these comments are hilarious.

@Scott who "canvassed" Bay Ridge extensivily and discovered our "beaches". Moron, there are no beaches in Bay Ridge, not a single one. You don't know what you are talking about.

@Eightyersinbayridge, cultural vacuum? Give me a break. It's a more diverse neighborhood economicaly, religiouslyly and culturally than Park Slope for example.
March 22, 2013, 4:17 pm
John from Bay Ridge says:
As far as I am concerned, hipsters are welcome!
March 22, 2013, 4:18 pm
Angela from Bay Ridge says:
Some people just dont get that culture involves more than income, religion and ethnicity, or that Bay Ridge is even Euro-whiter than Park Slope and has just one little bookstore for maybe 65000 people and no real arts support and that the mainline culture means bars, cover bands, Century 21 and cars with which to leave B Ridge. lol.
March 24, 2013, 2:23 pm
Capt Colonial from BR says:
I'll take a BK industries or an open air beer garden over another nail salon, real estate agency, 99c store, or bodega.

Welcome to the area!
March 28, 2013, 2:17 pm
Jack from Ridge says:
"I'll take a BK industries or an open air beer garden over another nail salon, real estate agency, 99c store, or bodega."

or another fastfoodery or pizzeria-Italian restaurant ...
March 29, 2013, 11:22 am
mike from bay ridge says:
...or another rub and tug, or frozen yogurt place. BR used to be such a special place it really has gone down the toilet.
March 29, 2013, 12:43 pm
Frank from Bay Ridge says:
Change can be good and I'd rather have positive change than stuck "specialness." We also can gripe about 99 cent stores, nail salons, fast food etc, but they'd close if ppl didn't want them.

99 centsers fill a need since B.R. has discounters but no general-stuff stores. If Cent 21, TJMaxx or D and D don't have XYZ that week you're outta luck. Even B.R..'s Gap and this Bklyn Industries thing are discount type outlets.
March 30, 2013, 12:44 am

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