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Pushcart Coffee opens Ava Bew inside Ava Dobro

Java developer! Coffee joint in D’town apartment building named for real-estate giant

Barista’s brew: Barista Amy Semple enjoys a flat white at the new Ava Brew coffee shop Downtown.
Brooklyn Paper
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It is Downtown’s first artisanal coffeehouse — and possibly the world’s first high-end java joint named after a luxury housing developer.

Real-estate firm Avalon Bay has recruited a hipster roaster to open a shop dubbed Ava Brew at the bottom of its massive new Willoughby Street tower Ava DoBro. And the man calling — and pulling — the shots says he is happy to rep an industry with a bum rap if it helps him build a neighborhood hot-spot.

“Developers are kind of infamous in New York as the evil guy, but we found that our experience with Avalon Bay has been really positive,” said Jamie Rogers, co-owner of Bedford-Stuyvesant’s Pushcart Coffee, which opened Ava Brew in mid-November. “They really, really want to make sure that we succeed for building a community for our shop.”

Pushcart has several coffeehouses under its own moniker in Manhattan, and toasts its beans at the old Pfizer building on Flushing Avenue, but agreed be the Downtown development’s in-house caffeine slinger under the Ava brand after the company invited it to come on board, Rogers said.

The store is the builder’s way of introducing its 57-story blue high-rise — the tallest in the borough — to its new neighbors, he said.

“They were really looking for a way to be more approachable and have a space where anyone could walk in the door,” he said.

For his part, Rodgers said he wanted to create a community hub in Brooklyn’s busiest nabe, giving locals an alternative to the big chain coffee dealers that currently line its streets. Downtown already has several Starbucks and Dunkin’ Donuts outlets, but no neighborhood coffeehouses like those in nearby Carroll Gardens, he said.

“There’s nothing like us in Downtown Brooklyn,” he said. “The whole purpose is to provide the community with a great local coffee shop.”

The spacious espresso bar, between Bridge and Duffield streets, is partially obscured by construction work on the building right now, but Rodgers says it has already built up a strong local fan base.

Residents — the 861-unit building isn’t quite finished but many have already moved in — students from nearby colleges, workers from MetroTech, and parent teacher associations are already using its couches and free wifi for meetings, work, and hanging out, he said.

Rodgers has also applied for a liquor license to offer wine and beer in the hope that locals will gather there in the evenings as well.

The craft coffee guru predicts Ava Brew won’t be Downtown’s only fancy Joe-dealer for long — other outfits will soon follow the influx of development in the neighborhood too, he said.

“I think we’re going to see more people come into the market with all of the new housing that’s being built in the area,” said Rodgers.

Ava Brew [100 Willoughby St. between between Bridge and Duffield streets Downtown, (718) 643–0022, www.avabrew.com].

Reach reporter Lauren Gill at lgill@cnglocal.com or by calling (718) 260–2511. Follow her on Twitter @laurenk_gill
Updated 10:17 pm, July 9, 2018
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Reasonable discourse

Mike Messier says:
Hey, Amy Semple- —— LA and —— the Kings.
Feb. 2, 2016, 8:18 am
Rufus Leaking from BH says:
Artisanal coffee! How did we live without Artisanal coffee!
Feb. 2, 2016, 6:08 pm
I bet your pardon from DoBro says:
Listen, no, there is no possible acceptable use of "D'town" to refer to Downtown Brooklyn. I don't know where your headline writers are from—Toronto, or Calgary, or Winnipeg, or possibly Regina—but there is no such construction in American English nor is there any such usage in the entirety of greater New York. Particularly not in Kings County! This is absurd, distressing and inaccurate and you need to stop right now before some new-to-town idiot sees it and thinks it's a "thing" that can be done. GET YOUR MIND RIGHT.

Don't tell me you needed the space in the headline either, because that is an 85-character headline already.
Feb. 3, 2016, 10:09 am
Mike D from Coney Island says:
I agree with you on the use of "D'town" for downtown. But to me and many others much worse is the use of "DoBro" by real estate branders to describe Downtown Brooklyn. Real New Yorker's will never use that term for Downtown Brooklyn. Also FiDi use for the financial district is just as bad.
Feb. 3, 2016, 12:04 pm
Ruth Brown (Brooklyn Paper) says:
We were shortening an otherwise long headline. It's true that we have unlimited space online, but we still try to have them run over as few lines as possible on the front page (without sacrificing puns of course).

We regularly shorten neighborhood names in headlines — B'Heights, R'Hook, Ridge, etc. We're not implying people should say "D-town" — we'd use a hyphen in that case.
Feb. 3, 2016, 12:46 pm
Rufus Leaking from BH says:
Thanks Ruth Br'wn
Feb. 3, 2016, 6:07 pm

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